Global Product Marketing (Gaming Mice, eSports focus)

工作說明

Job Description:
We are seeking a dynamic and experienced Product Marketing Manager to join our team, focusing on our exciting line of eSports and gaming peripherals. The ideal candidate will be a strategic thinker with a passion for gaming and a proven track record in developing and executing successful marketing strategies.

Key Responsibilities:
1. Develop comprehensive global marketing strategies for Gaming Mice, including go-to-market strategies, marketing positioning, target audience definition, and core messaging.
2. Conduct in-depth market and customer research, including detailed business analysis, to identify key business drivers and emerging opportunities within the gaming industry.
3. Establish and maintain strong relationships with eSports teams and professional gamers. Collaborate on co-marketing initiatives, gather product feedback, and leverage team insights to enhance product marketing strategies and brand visibility within the eSports community.
4. Lead the development of creative concepts, including crafting compelling creative briefs, developing impactful messaging and copy, and evaluating their effectiveness based on target audience insights.
5. Oversee the creation of diverse marketing communication assets. Collaborate closely with the design team to produce engaging content such as videos, print advertisements, outdoor media, product pages, banners, press releases, and other online/offline marketing collateral.
6. Plan and execute global marketing campaigns, focusing on driving measurable results and ensuring a strong return on investment (ROI).
7. Facilitate seamless cross-functional communication and collaboration with Product Management, Sales, and local marketing teams to ensure excellence in promotion planning and execution.
8. Provide comprehensive marketing support for various local and global events, including press events, seminars, and exhibitions.

需求條件

1. Language Proficiency: Excellent communication skills in both Mandarin Chinese and English (TOEIC score of 850 or equivalent preferred).
2. Personal Attributes: Independent, creative, self-driven, eager to learn, and a strong team player.
3. Analytical & Creative Thinking: Demonstrated creative thinking coupled with meticulous attention to detail.
4. Work Ethic: Possess a "can-do" attitude, with a strong target orientation and a proactive approach to problem-solving and solution creation. Ability to manage multiple tasks concurrently.
5. Adaptability: Capable of performing effectively under pressure, responding quickly, and adapting to rapidly changing situations.
6. Industry Experience: Minimum of 1-2 years of experience in the gaming products or consumer electronics industry is required. Understanding of the global esports ecosystem, including teams, pro players, tournaments, publishers, community platforms is a plus.
7. Preferred Experience: Prior experience in product planning, product marketing, or a creative agency is a significant advantage.