Global Product Marketing (Graphics Cards/Power Supplies)

工作說明

1. Develop global marketing strategy for PC Component regarding go-to-market strategy, marketing positioning, target audience setting, and message.
2. Market/ Customer Understanding: understanding customer/ market and detailed business analysis to identify business drivers and opportunities.
3. Developing creative concepts: creative brief development, message/ copy development and evaluation base on the target audience.
4. Create marketing communication assets: work with design team based on defined direction, for example video, printed ads, outdoor, product pages, banner, press release and other online or offline marketing collateral.
5. Design and execute compelling global marketing campaigns that engage the target audience: Drive campaign result and ensure ROI.
6. Communicate with different functions/ parties to ensure excellence in execution: Sync promotion plan and execution with PM/Sales/Local marketing development.
7. Oversee related cross-functional teams (Social, Media buy, PR, Content, Channel marketing …etc.) to make sure product strategies are being executed by different tactics and deliverables.

需求條件

1. Good communication in both Chinese and English. (TOEIC 850)
2. PC component/gaming product marketing or industry working experience is highly preferred.
3. Exhibit creative thinking with a keen attention to detail.
4. Requires a can do attitude (target oriented and solution creator/ explorer) and ability to handle multiple tasks at the same time.
5. Capable of working under pressure and response and adjust accordingly fast.

*Salary is evaluated based on academic background and years of related work experience.