Global Product Marketing Specialist (Gaming Mini PC)

工作說明

We are seeking a Global Product Marketing Specialist to support and execute marketing initiatives for Gaming Mini PC products. This role focuses on hands-on execution, campaign coordination, and creative asset creation, offering global exposure and the opportunity to deliver impactful campaigns that engage the international gaming community.

Key Responsibilities:
1. Marketing Campaign Execution: Assist in planning and executing global marketing strategies, helping to implement communication plans and product positioning for target gamer segments.
2. Market & Customer Insight: Coordinate with regional teams and monitor market trends. Conduct analysis on customer feedback and competitive products to identify opportunities in the gaming industry.
3. Launch & Amplification: Support global campaigns, exhibitions, and product launches. Collaborate closely with PM, Sales, and regional marketing teams to ensure smooth execution and help communicate unique selling points tailored to gamers.
4. Marketing Asset Creation: Support the creative process from brief to final production of marketing assets. Coordinate the creation of customer-facing materials, including product pages, videos, banners, media kits, and social media content by working closely with designers and cross-functional teams (PR, Social Media, etc.).
5. Performance Tracking: Track KPIs and campaign data to evaluate and report on the effectiveness of marketing strategies for awareness and engagement.

需求條件

1. TOEIC 850+, bilingual in Chinese and English.
2. Passionate, creative-driven, organized, and having good communication and coordination skills.
3. Gamers or those with a strong passion for and knowledge of the gaming industry are highly preferred.
4. Experience in product marketing, local marketing, or digital marketing (agency or tech industry experience is a plus).
5. Independent, willing to learn, and a strong team player with a proactive, problem-solving mindset.
6. Capable of working under pressure and handling multiple tasks at the same time.