GM SALES ASSOCIATE

• From Desk to Door Follow the APB sales strategy in full, this is the only acceptable selling process.
• Reach or exceed monthly sales objectives through effective application of sales skills;
• Overcome objections within the sales process;
• Continuously maintain and apply product, market and systems knowledge to satisfy customer needs and to meet sales objectives;
• Greet customers in a pleasant manner and determine what each customer

wants or needs;

• Recommend vehicles based on customers' wants and needs;
• Properly and accurately answers customers' questions and maximize customer satisfaction;
• Thoroughly explain the benefits, features and use of vehicle;
• Provide a complete, proper and educational demo drive for each potential customer;
• Introduce sold customer to a business manager;
• Plan and organize daily routine regarding customer follow up, delivery schedules and sales planning;
• Maintain current product knowledge, benefits, warranties, financing, leasing and features through independent research and by attending factory and Company training sessions as required;
• Maintain current factory certification completing mandatory testing;
• Attend all mandatory APB in-house sales strategy training;
• Prospect customers on and off the dealership on a regular basis with timely follow-ups of referrals and sold customers by telephone and e-mails;
• Thoroughly understand and execute special pricing plans and discount rates;
• Monitor customer's preferences to determine the focus of sales efforts;
• Assist in resolving customers' complaints regarding sales and service problems;
• Obtain management approval before offering any discount or incentive to customer and before contracting for any advertising;
• Attend and participate in off showroom floor activities as required;
• Assist in budget preparation and monitoring, and prepare annual sales and delivery forecasts;
• Maintain accurate files on all sold and unsold customers;
• Maintain a current, accurate knowledge of all new and used inventory;
• Work as a team member with each department of the organization;
• Assist in keeping inventory and lots in a pleasant, clean and snow free environment;
• Notify switchboard of arrival, departure or absence from the showroom.