GMP Tracking & AI Campaign Specialist

WesBank is seeking a Google Marketing Platform Technical Specialist to plan, execute, and optimise paid campaigns within FirstRand’s Internet Capability. You’ll implement robust tracking using GA4, GTM, and pixels, while leveraging data, technology, and AI to maximise outcomes across channels.

You’ll collaborate with performance, strategy, and data teams, conduct landing page testing, and explore AI-driven solutions to improve measurement and results.