Go-to-Market (GTM) Manager

Go-to-Market (GTM) Manager (https://www.cyberly.com/)

Location: Remote
Flexible Working Hours
Experience: 3+ years

About us
We’re a growing startup building products that solve meaningful customer problems. We’re looking for a strategic, hands-on GTM leader to help turn great products into clear market momentum.

The role
As our GTM Manager, you’ll own the strategy and execution behind product launches, positioning, customer segmentation, and growth initiatives. You’ll work across product, marketing, sales, and customer success to make sure we reach the right customers with the right message at the right time.

What you’ll do
Build and execute go-to-market strategies for new products, features, and market segments
Define customer personas, target segments, positioning, and messaging
Partner with product teams to translate product capabilities into customer value
Create launch plans, sales enablement materials, and customer-facing campaigns
Work with marketing to drive awareness, demand generation, and adoption
Collaborate with sales and customer success to improve conversion, onboarding, and retention
Analyze market trends, competitors, customer feedback, and campaign performance
Track GTM metrics and continuously improve strategy based on results

What we’re looking for
3+ years of experience in go-to-market, product marketing, growth, strategy, or a related role
Experience launching products or entering new customer segments
Strong understanding of positioning, messaging, customer research, and demand generation
Ability to turn data and customer insights into practical action
Excellent project management and cross-functional communication skills
Comfortable working in a fast-paced startup environment with high ownership

Nice to have
Experience in B2B SaaS, startups, or technology products
Experience working closely with sales teams or building sales enablement materials
Familiarity with CRM, marketing automation, analytics, and customer research tools
Experience with pricing, packaging, or product-led growth
What we offer
Competitive equity based on contribution
Flexible remote work
Direct influence on product growth and company strategy
A collaborative, high-ownership environment

Interested?
Apply with your résumé and a short note describing a product launch, growth initiative, or market-entry strategy you helped lead. We’d love to hear about the problem, your approach, and the outcome.

Location: Remote - Anywhere

Skills required for this job:

• Analytics
• B2B SaaS
• CRM
• Demand generation
• Go-to-market strategy (GTM strategy)
• Market segmentation
• Marketing automation
• Pricing strategy
• Product marketing
• Product positioning
• Sales enablement
• Startup development