Go-To-Market Manager
Salary: RM 10,000 – RM 13,000 per month
About the Role
We are looking for an experienced and commercially driven AIoT GTM Manager / Director to lead the go-to-market and commercialisation of T3’s AIoT, Smart Home and connected-device products in Thailand.
This role will be responsible for driving products from market and consumer insights, product positioning and commercial planning, through to product launch, channel development and sales scale-up.
The ideal candidate should have a strong understanding of the telecom, consumer electronics, AIoT or Smart Home ecosystem, with proven experience working with operators, retail channels, distributors or other consumer-facing channels.
This is a highly cross-functional role that requires strong commercial judgement, market understanding and the ability to work closely with Sales, Product, Solution, Marketing and regional teams.
Key Responsibilities
1. Go-to-Market Strategy
Develop and execute end-to-end Go-to-Market (GTM) strategies for AIoT and Smart Home products in the Thailand market.
Define target segments, customer profiles, value propositions, pricing and channel strategies.
Develop product launch plans and coordinate cross-functional teams to ensure successful market entry.
Identify market opportunities and develop strategies to accelerate product adoption and sales growth.
2. Commercial & Business Ownership
Act as the Commercial Owner for assigned AIoT products, responsible for product positioning, packaging, pricing and commercial models.
Work closely with Sales and channel partners to identify business opportunities and drive revenue growth.
Monitor product performance, sales results and market feedback, and develop actions to improve commercial performance.
3. Sell-Out & Market Performance
Act as the Sell-Out Owner, taking ownership of post-launch market performance and sell-out results.
Monitor sales performance, channel performance, consumer adoption and market trends.
Work with Sales, distributors, retailers and operators to identify sales opportunities and address market challenges.
Develop initiatives to improve product visibility, customer acquisition and sales conversion.
4. Market & Consumer Insights
Act as the Market Requirement Owner, continuously identifying market, customer and consumer needs.
Conduct market research, competitor analysis and channel analysis to identify new opportunities.
Translate market insights and customer feedback into clear product and business requirements.
Work with Product and Solution teams to drive product and feature improvements based on market needs.
5. Cross-functional Collaboration
Work closely with Sales, Product, Solution, Marketing, R&D and regional teams to drive AIoT business growth.
Coordinate with Thailand and regional stakeholders to align product strategy, launch plans and commercial objectives.
Support customer and partner meetings, product presentations, demonstrations and business discussions when required.
Drive projects independently and ensure timely execution across different teams and stakeholders.
Requirements
Bachelor’s degree or above in Business, Marketing, Engineering, Telecommunications, Information Technology or a related discipline.
5+ years of relevant experience in Go-to-Market, Product Marketing, Product Management, Commercial Management, Business Development or related functions.
Experience in Telecom, AIoT, Smart Home, Consumer Electronics, IoT, connected devices or related industries is highly preferred.
Strong understanding of consumer products, market dynamics and channel business models.
Experience working with telecom operators, distributors, retailers or other consumer channels is an advantage.
Strong commercial and business development mindset, with the ability to connect market opportunities with business results.
Strong analytical and market research skills, with the ability to translate market insights into actionable business strategies.
Strong communication, stakeholder management and cross-functional coordination skills.
Able to work independently in a fast-paced and relatively lean organisation.
Malaysian that willing to relocate to Thailand and work closely with the Thailand market and local business teams.
Willing to travel within Thailand and potentially within the region when required.
Strong English & Mandarin communication skills are required.
Candidates with existing experience or business networks in the Thailand telecom, retail, consumer electronics or Smart Home ecosystem will have an advantage.
What We Offer
Opportunity to lead the GTM and commercialisation of AIoT and Smart Home products in the Thailand market.
Regional exposure and close collaboration with Thailand and Southeast Asian teams.
Opportunity to work across Product, Sales, Solution, Marketing and Business Development functions.
Competitive compensation package with Thailand relocation / overseas assignment benefits, subject to experience and seniority.
Career growth opportunities within a growing regional AIoT business.