GoHighLevel Marketing Operations Specialist

GoHighLevel Marketing Operations Specialist – GHL, Social Media & Executive Support | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Pacific Time (PST Required)

About the Role

At Pavago, one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations.

This is a hands-on execution role, not a strategy-only marketing position.

You’ll work across GoHighLevel (GHL), marketing automation, email campaigns, social media, content coordination, executive support, lead generation, and program administration.

Working closely with entrepreneurial leadership, you’ll ensure campaigns, CRM workflows, communication, content, and operational priorities are executed accurately and on time.

If you know your way around GoHighLevel, enjoy wearing multiple hats, and thrive in fast-moving environments, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

Build, manage, and maintain workflows inside GoHighLevel (GHL)
Create and manage:

Marketing automations
Email campaigns
Nurture sequences
Lead follow-up workflows
Participant communication workflows

Maintain accurate contact and pipeline records
Monitor workflows to ensure automations execute correctly
Keep CRM data clean, organized, and up to date
Troubleshoot workflow issues when needed
Ensure no lead, client, or participant follow-up is missed

Social Media & Marketing Execution

Create, schedule, and publish content across:

LinkedIn
Facebook
Instagram
Online communities

Manage comments, direct messages, community engagement, and social interactions
Support marketing campaigns, launches, and promotions
Track engagement and maintain performance reports
Ensure consistent brand messaging across channels

Email Marketing & Lead Nurturing

Build and manage email campaigns within GoHighLevel
Maintain nurture and follow-up sequences
Coordinate participant and prospect communications
Monitor campaign workflows and identify issues
Support lead nurturing from initial engagement through follow-up
Keep messaging and communication schedules organized

Executive & Operations Support

Manage scheduling and calendar coordination
Support leadership with day-to-day administrative and operational execution
Maintain:

Task trackers
Documentation
Shared files
Operational workflows

Organize communication and prioritize urgent requests
Follow up on outstanding tasks and deadlines
Identify workflow gaps and recommend improvements
Help ensure leadership priorities continue moving forward

Content Creation & Coordination

Create and edit short-form marketing content using tools such as:

Canva
Veed
Opus Clips
Similar content tools

Format and organize:

Guides
Workbooks
Scripts
Cheat sheets
Digital resources

Repurpose existing content across different marketing channels
Maintain consistent branding and presentation across materials

Community & Program Support

Support participant and member onboarding
Coordinate ongoing participant communication
Maintain digital program materials and resources
Track member progress and updates
Troubleshoot minor account or platform issues
Keep program information organized and accessible
Help deliver a smooth and responsive participant experience

Lead Generation & Research

Research Ideal Client Profiles (ICPs)
Build prospect lists and outreach databases
Support lead-generation and outreach campaigns
Organize prospect information for follow-up
Compile research, reports, and findings for leadership

Requirements

Experience in one or more of the following:

Marketing Operations
Marketing Coordination
Executive Assistance
Virtual Assistance
Operations Support

Hands-on experience with GoHighLevel (GHL)
Experience building or managing:

CRM workflows
Marketing automations
Email campaigns
Follow-up sequences

Experience supporting founders, coaches, startups, or entrepreneurial businesses
Strong proficiency with:

Google Workspace
Google Sheets
Google Calendar
Google Drive

Experience using social media platforms including:

LinkedIn
Facebook
Instagram

Familiarity with Canva, Veed, Opus Clips, or similar content-editing tools
Strong written English communication skills
Excellent organization and multitasking abilities
Strong attention to detail
Ability to work independently with minimal supervision
Availability during U.S. Pacific Time (PST) business hours

Nice to Have

Experience working with:

Coaching businesses
Agencies
Creator-led businesses
Membership communities

Familiarity with:

Landing pages
Marketing funnels
Paid advertising
Email marketing
Lead nurturing

Experience using:

Slack
Notion
Airtable
ClickUp
HubSpot

Tools & Platforms

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

Are highly organized and execution-focused
Have practical, hands-on experience with GoHighLevel and CRM workflows
Proactively follow up instead of waiting for reminders
Are comfortable switching between marketing, operations, content, and administrative priorities
Communicate clearly and professionally
Naturally create structure in fast-moving environments
Pay close attention to details
Take ownership of assignments through completion

What a Typical Day Looks Like

You might start by reviewing GoHighLevel workflows, CRM pipelines, email campaigns, and outstanding follow-ups.

Throughout the day, you’ll schedule social content, respond to DMs and participant questions, update CRM records, edit short-form content, coordinate calendars, organize program materials, and support leadership with operational priorities.

You may also research prospects, build outreach lists, troubleshoot workflows, and ensure upcoming campaigns and communications are ready to launch.

In short: you keep marketing systems, CRM workflows, content, communication, and day-to-day operations organized and moving forward.

Key Metrics for Success

Consistent and timely social media publishing
Accurate and organized GoHighLevel CRM data
Reliable execution of automations and email workflows
Zero missed lead or participant follow-ups
Responsive community and social engagement
Well-maintained program materials and digital assets
Timely completion of executive and operational priorities
Strong overall execution reliability

Why This Role Stands Out

Work directly with entrepreneurial leadership
Hands-on ownership across marketing and operations
Deep exposure to GoHighLevel and marketing automation
Variety across CRM, email marketing, social media, content, executive support, and community operations
Opportunity to improve and build scalable workflows
Fully remote environment
Potential growth into:

Marketing Operations Manager
CRM & Automation Manager
Operations Manager
Growth Operations

Interview Process

Initial Application
Spark Hire One-Way Video Interview
Initial Screening with Pavago
Marketing & Systems-Focused Interview
Practical Task – Content or GoHighLevel Workflow Exercise
Final Interview
Internal Review & Approval
Offer & Onboarding

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.

Apply Now

If you have hands-on GoHighLevel experience, enjoy marketing execution, and are highly organized across CRM, email marketing, social media, content, communication, and operational workflows, we’d love to hear from you.

Apply today and help keep a fast-growing business’s marketing systems and operations running smoothly.

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GoHighLevel Marketing Operations Specialist