【公關】 Associate Account Manager 公關副理

陽獅集團中的公關品牌——MSL 明思力公關。

2024 《Campaign》Agency of the Year 榮獲公關金獎認可，MSL團隊從 1998 年就開始在公關界翻轉遊戲規則，與李奧貝納共同隸屬於陽獅集團，MSL在全球超過40 個市場設有分公司，這裡沒有人只拘泥於寫稿子和新聞追蹤，更在乎用策略連結品牌與消費者的心跳。我們把深厚的市場洞察和靈光一閃的創意揉在一起，從市場行銷到影響力人士合作，從媒體關係到獨家藝人邀約，每一次曝光都經過精心編排，只為讓人深深記住品牌的聲音。

不管你對生活品味、美妝時尚、餐飲旅遊還是大型娛樂活動感興趣，在 MSL 都能找到發光舞台。我們不只是做宣傳，更把線上聲量和現場體驗無縫串起來，讓每一次活動成為熱搜話題。你將和一群同樣渴望用創意改變世界的夥伴，一起用公關的力量，為客戶創造影響力，為未來注入正面能量。

更重要的是，這裡擁有跨國視野和多元資源，讓你不只學到「要怎麼做」，還能了解「為什麼要這樣做」。除了《Campaign》Agency of the Year台灣地區金獎外，2024也拿下亞太區最佳公關代理商品牌金獎，MSL 的實力已被認證。歡迎來 MSL，和我們一起把公關玩出新高度！

As a core member of the client services team (could be lead on small projects), you will be responsible for planning, executing, and optimizing comprehensive PR strategies. You must possess crisis-management experience to respond swiftly and protect brand reputation when challenges arise.

Strategic Planning & Key Messaging

• Partner with clients and cross-functional teams to build annual and quarterly PR strategies that directly support brand objectives and business goals
• Leverage market and audience insights to pinpoint high-impact media opportunities and ensure every engagement delivers maximum value

Media Relations & Issue Management

• Cultivate and sustain trusted relationships with key journalists, influencers, and stakeholders across print, broadcast, online and social channels
• Proactively monitor news and social media to identify timely story angles and surface potential reputational risks before they escalate

Content Development & Asset Production

• Craft and pitch press releases, feature stories and op-ed proposals that align with media needs and reinforce brand positioning
• Coordinate in-studio and on-location photography and video shoots to produce polished, compelling multimedia assets

Event Execution & On-site PR

• Plan and execute press conferences, media salons, exhibitions and brand activations, securing seamless logistics and maximum press coverage
• Independently manage smaller-scale projects—handling everything from media outreach and guest coordination to real-time problem solving on site

Crisis Response, Analytics & New Business Development

• Implement early-warning systems and crisis protocols (holding statements, Q&A briefs, media talking points) to protect and uphold brand integrity
• Measure PR performance by analyzing media coverage, social engagement and event metrics, delivering clear insights and optimization recommendations
• Research industry trends and client needs to help craft innovative new-business proposals and expand the agency’s service offerings

Qualifications
◆ Minimum 3 years of hands-on PR experience, experience in government tenders and public-sector projects or spirits clients is preferred.
◆ Demonstrated crisis-management experience
◆ Strong written and verbal communication skills
◆ Strategic thinker with sharp market acumen.
◆ Excellent project management and stakeholder coordination abilities, able to balance multiple projects under strict timelines.
◆ Native Mandarin proficiency and business-level English fluency, with comfort engaging international clients and cross-market teams.