Google Ads Account Manager
Minimum requirements:
- 3 years Google Ads experience
- NB - Must reside in Pretoria
- Google Ads Certified (Search & Display is a must)
- A basic understanding of how search engines rank pages
- A proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook)
- Google Analytics certification
Advantages:
- Basic understanding SEO & content
- YouTube and Shopping certified
- Experience with CMS systems such as WordPress, Drupal, or Joomla
- Google Tag Manager Experience
- Google Merchant Centre Experience
- Photoshop Experience
Responsibilities:
- The successful candidate will be working with a dynamic team, across various disciplines (SEO, Social Media, Web Design & Dev), to achieve optimum results for their clients accounts.
- Your primary focus will be the day-to-day management of Google Ads campaigns and client relationships.
- This will involve working within the Google Ads platform, reviewing data on Google Analytics and Google Ads, and reporting on results to clients.
- Strategic management and optimisation of Google Ads campaigns
- Keyword research & optimisation
- Competitor analysis
- Ad copy creation
- PCC traffic & conversion analysis
- Bidding and campaign strategy changes
- Account planning and implementation
- PPC campaign set-up
- Search campaigns
- Display campaigns
- Remarketing campaigns
- Daily monitoring of PPC activity and budgets
- Full and in-depth reporting on account performance
- Client relationship management
- Compile campaign cost estimates and sales proposals
- Administrative duties linked to the above (loading budgets, informing the accounts department of billing changes, etc.)