Google Ads Designer
Summary
Remote Google Ads specialist (listed as Designer) who plans, launches, and optimizes large-budget Google Ads campaigns across Search, Display, YouTube, and Performance Max in international markets, driving user acquisition through bidding, keyword research, and conversion-focused ad copy.
This is a remote position.
- Plan, launch, and optimize Google Ads campaigns across Search, Demand Gen, Performance Max, and YouTube in international markets, including Mexico, Brazil, and the USA.
- Take ownership of assigned markets and independently manage campaign performance and strategy.
- Monitor campaign performance daily and optimize bidding strategies, targeting, and ad copy to maximize conversions and ROI.
- Conduct keyword research and structure advertising accounts to ensure scalability and cost efficiency.
- Analyze campaign data and report on key performance indicators (KPIs), budgets, and growth opportunities.
- Collaborate with the team in regular brainstorming sessions to identify new strategies and improve campaign ROI.
Requirements
- 4+ years of experience in Google Ads management, with a strong focus on user acquisition.
- Proven experience managing a monthly Google Ads budget of at least €100,000 for a single account. Experience scaling an account beyond €200,000 per month is a strong plus.
- Strong analytical skills and the ability to make data-driven decisions based on campaign performance.
- Experience writing persuasive ad copy that drives conversions, including purchases, registrations, and sign-ups.
- Ability to work independently, take ownership of campaign performance, and make informed decisions.
- Strong communication skills, with a transparent and proactive approach.
- In-house experience with digital subscription-based products is preferred; candidates with relevant experience from marketing agencies will also be considered.
