Google Ads Manager / PPC Manager

We're looking for a dedicated Google Ads specialist to own and scale our paid acquisition efforts across two lines of business: Lead Generation and User Generation.
Our acquisition strategy is becoming increasingly funnel-driven, with more experiments and landing page variations to run than ever. We want a specialist who lives and breathes this work — someone who can turn a growing backlog of ideas into a fast-moving, continuously improving testing engine, and ultimately into a scalable, predictable revenue driver for the company. You'll step into a channel that already works — you're not starting from zero, you're taking something proven and scaling it.

What You'll Do:
Plan, launch, and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube to drive profitable lead and user generation.
Develop new acquisition funnels and continuously test new ideas
Increase the volume and velocity of experiments (creative, landing pages, offers, audiences)
Improve campaign profitability and optimize CAC/CPL
Launch new funnels faster and improve conversion rates across the board
Build a repeatable testing framework for continuous, measurable improvement
Collaborate with developers on tracking, conversion APIs, and landing page implementation
Eventually expand into Microsoft Ads (Bing) as a secondary channel

First 6 months:
Lead Generation campaigns operating as a significant, reliable profit center
Multiple independently profitable Google acquisition funnels running at scale
A scalable User Generation funnel with predictable unit economics
Successful expansion into Microsoft Ads (Bing) as an additional profitable channel
A repeatable experimentation framework driving ongoing performance gains

Requirements:
Experience managing Google Ads accounts with $100,000+/month in ad spend
Strong background in lead generation, not only eCommerce
Proven track record designing and scaling acquisition funnels — not just managing existing campaigns
Strong CRO experience with measurable business results
Experience working with developers on tracking, conversion APIs, and landing page implementation
Nice to have:
Experience in U.S. lead generation verticals: Real Estate, Cash for Homes, Mortgage, Home Insurance, Auto Insurance, Legal, or Home Services
Experience with Microsoft Ads (Bing)
Familiarity with LTV, retention, payback period, and unit economics
Basic SQL or data analysis skills

What You Get
Direct Impact: Visible, measurable impact on revenue — not abstract contributions
No Bureaucracy: Work with a team that ships fast, values execution, and skips corporate red tape
Leadership Alignment: A direct line to leadership with full visibility into business metrics