Google Ads & Performance Marketing Specialist

D2LINE is looking for an experienced Google Ads & Performance Marketing Specialist to support our digital advertising and e-commerce operations on a freelance basis.

The role will focus on managing and optimizing Google Ads and PPC campaigns, analyzing performance data, managing advertising budgets, and identifying opportunities to improve campaign efficiency and results.

Responsibilities:

Manage and optimize Google Ads and PPC campaigns. Monitor key performance metrics including conversions, CPA, ROAS, and campaign profitability. Conduct keyword research, audience analysis, ad testing, and ongoing campaign optimization. Monitor advertising budgets and identify opportunities to improve efficiency. Analyze campaign data and provide actionable recommendations. Collaborate remotely with marketing and e-commerce team members.

Requirements:

Proven experience with Google Ads and PPC advertising. Strong understanding of performance marketing and campaign optimization. Experience analyzing advertising performance and managing campaign budgets. Strong analytical and problem-solving skills. Good English communication skills. Ability to work independently in a remote freelance environment.

Experience with e-commerce or fashion businesses is a plus.