Graduate Assistant – Social Media Operations & Analytics

Job title: Graduate Assistant – Social Media Operations & Analytics

Division/Department: Marketing, Communications, & Design

Reports to: Digital and Social Media Manager

Supervisory Position
Yes

FLSA Status
☒ Non-exempt

☐Staff ☒Student

Pay Class
Part-time

Essential Duties and Responsibilities:
Under supervision of the Digital and Social Media Manager, the Social Media Marketing Graduate Assistant will provide administrative support in the strategic development, execution, and management of comprehensive marketing, public relations, and promotional initiatives for the programs and departments of Associated Students Inc., CSUF (ASI). This position is responsible for assisting in the oversight of social media efforts to meet the needs of client requests and overall alignment with the strategic vision of ASI. With a strong grasp of social network analytics and optimization, the lead will leverage these insights to enhance engagement and maximize the impact of our campaigns. This position will not only focus on ASI social media efforts but also the Titan Recreation social media as well.

Serve as a member of the ASI Marketing, Communications, & Design (MCD) team.
Schedule and publish social media content across multiple platforms using social media management tools.
Serve as a liaison between the Social Media Marketing team and the departments and divisions of ASI.
Maintain and update monthly and semester-long content calendars.
Assist with campaign coordination and rollout timelines.
Monitor platform performance and compile weekly/monthly analytics reports.
Track engagement trends, audience growth, and campaign effectiveness.
Support accessibility reviews and quality control for digital content.
Organize digital assets, captions, and campaign documentation.
Assist with monitoring comments, messages, and engagement activity as needed.
Conduct benchmarking and trend research for higher education and student engagement campaigns.
Support special projects related to digital communications and marketing operations.
Assists with special projects as assigned.
Other duties as assigned.

Education, Work Experience Requirements, and Abilities:

Education:

Must be a currently enrolled California State University Fullerton student in a graduate program related to communications, marketing, public relations, business, or a related field.

Experience:

Experience with tools such as Buffer, Sprout Social, Hootsuite, Later, Canva, Meta Business Suite, or Google Analytics preferred.
Experienced in leading or supervising teams preferred.

Knowledge and Abilities:

Familiarity with platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
Ability to organize and analyze metrics and analytics, and experience.
Must have strong writing and editing skills for content development and proofing of online and print marketing and public relations materials.
Must have strong organizational skills and the ability to manage multiple tasks simultaneously while determining relative importance of each, setting deadlines, and completing projects accordingly.
Ability to manage multiple deadlines in a fast-paced environment.
Must have strong written, verbal, and interpersonal communication skills including the ability to cultivate professional relationships on and off campus.
Social media knowledge of latest trends and technologies in analytics, and platforms to effectively support ASI campaigns and initiatives.
Understanding of social media accessibility and higher education communications preferred
Ability to coordinate cross-functional teams and collaborate with other departments.
Must be physically able to perform duties as outlined.
Ability to work independently and as part of a team under minimal supervision

Requirements:

Interest in social media strategy, analytics, and digital communications.
Must be able to work with, communicate, and interact effectively with others.
Must be able to work with people from diverse backgrounds and interests.
Must be available for a minimum of 20 hours per week.

Additional Requirements:
Must provide a link to samples of work for interview consideration.

Typical Physical Requirements:

Frequently required to sit, talk, listen and walk; manual dexterity and eye-hand coordination; corrected hearing and vision to normal range; clear verbal communication
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards