Grants and Public Relations Coordinator
Description
This position is responsible for identifying funding opportunities, developing and submitting grant proposals, and managing the organization’s ongoing digital marketing, social media presence, and public outreach initiatives. This position supports organizational sustainability and mission advancement by pursuing external funding opportunities while increasing public awareness, community engagement, and visibility across digital platforms.
The position is responsible for maintaining a consistent and professional online presence, creating engaging promotional content, identifying opportunities for expanded outreach, and communicating the organization’s programs, services, accomplishments, and community impact. The coordinator/specialist works collaboratively with leadership and program personnel to obtain information necessary for grant applications and marketing campaigns, maintain accurate records, meet deadlines, and evaluate the effectiveness of outreach efforts.
Essential Duties and Responsibilities
Grant Research, Writing & Funding Development
- Research and identify grant opportunities offered by government agencies, private foundations, corporations, and other funding organizations that align with the nonprofit’s mission and services.
- Prepare, write, edit, and submit grant applications, funding proposals, letters of inquiry, and supporting documentation.
- Maintain a grant calendar tracking application deadlines, submission requirements, award notifications, reporting obligations, and renewal opportunities.
- Coordinate with leadership and program personnel to collect organizational information, program descriptions, budgets, service statistics, and outcome data required for grant submissions.
- Develop persuasive narratives communicating the organization’s mission, community needs, program effectiveness, anticipated outcomes, and funding requirements.
- Maintain an organized database of prospective funders, submitted applications, funding decisions, awarded grants, and relevant correspondence.
- Monitor the status of pending applications and communicate updates, upcoming deadlines, and required actions to leadership.
- Assist with grant reporting, progress updates, outcome documentation, and renewal applications in accordance with funder requirements.
- Identify opportunities for recurring funding, corporate sponsorships, community partnerships, and other sources of financial support.
- Ensure that applications and supporting materials are accurate, complete, submitted on time, and reviewed through the organization’s approval process.
Social Media Management & Digital Marketing
- Manage the organization’s existing social media accounts and maintain a consistent, professional, and mission-aligned online presence.
- Develop and implement a content calendar establishing regular posting schedules, campaign themes, promotional activities, and organizational announcements.
- Create, edit, and publish content highlighting programs, services, events, achievements, community partnerships, fundraising initiatives, and organizational milestones.
- Adapt content for appropriate platforms, including Facebook, Instagram, LinkedIn, and other relevant existing or newly established channels.
- Identify opportunities to expand the organization’s digital presence through additional platforms, online campaigns, and targeted outreach initiatives.
- Develop or coordinate promotional graphics, photographs, short-form videos, written posts, and other digital marketing materials.
- Maintain consistent branding, messaging, and presentation across all public-facing communications.
- Monitor engagement, audience growth, content reach, inquiries, and campaign performance to identify opportunities for improvement.
- Coordinate the publication of approved announcements, event promotions, fundraising campaigns, and community awareness initiatives.
- Monitor incoming messages and public comments, respond within the scope of assigned authority, and direct inquiries to the appropriate department or representative.
- Maintain access records and follow organizational procedures for account security, content approval, and management of digital platforms.
Community Outreach, Branding & Communications
- Develop outreach initiatives that increase awareness of the organization’s mission, programs, services, and community impact.
- Identify opportunities to strengthen relationships with potential donors, corporate sponsors, community organizations, foundations, and other strategic partners.
- Support digital fundraising campaigns, sponsorship initiatives, volunteer recruitment, public awareness activities, and community events.
- Assist with website updates, newsletters, email campaigns, promotional materials, and other communications as assigned.
- Maintain an organized collection of approved organizational information, photographs, branding materials, and promotional content.
- Coordinate with leadership to ensure public messaging accurately reflects the organization’s services, accomplishments, and approved organizational priorities.
- Identify relevant community events, digital campaigns, and partnership opportunities that may improve visibility and support organizational growth.
Reporting, Compliance & Administrative Responsibilities
- Provide regular updates to leadership regarding grant opportunities, applications submitted, upcoming deadlines, funding decisions, and reporting requirements.
- Prepare periodic reports summarizing social media activity, audience engagement, marketing initiatives, and digital outreach performance.
- Maintain accurate and accessible records of grant applications, funding sources, communications, marketing campaigns, and performance metrics.
- Establish measurable objectives for grant development, content consistency, audience growth, and community engagement in coordination with leadership.
- Protect confidential organizational, client, employee, donor, and program information in accordance with applicable requirements and organizational policies.
- Obtain appropriate approval before submitting grant applications involving financial or operational commitments, publishing sensitive information, or making public representations on behalf of the organization.
- Ensure that photographs, testimonials, client stories, and other potentially sensitive materials are used only with appropriate authorization and consent.
- Perform other related duties consistent with the position’s responsibilities and organizational objectives.