Graphic Design Executive
Summary
Creates and adapts marketing materials, packaging, and point-of-sale designs while enforcing brand guidelines and coordinating with printers and internal teams.
- Execute graphic design requirements by developing artwork and marketing collaterals in line with established brand guidelines and creative briefs.
- Support the Advertising team by creating, updating, and adapting Point-of-Sale Materials (POSM), packaging artworks, and marketing communication materials with accuracy and consistency.
- Ensure timely delivery of artwork, proper version control, and adherence to brand standards across all design outputs.
- Coordinate with internal stakeholders and external vendors to facilitate artwork execution and print readiness.
- Basic understanding of branding, visual identity, and design principles.
- Familiarity with print production processes, artwork specifications, and file preparation.
- Knowledge of POSM development and packaging artwork execution.
- Understanding of brand guideline implementation and artwork version control.
- Ability to coordinate with printers, vendors, and internal teams for timely execution.
- Graphic Design Software Proficiency
- Artwork Adaptation & Layout Design
- Brand Guideline Implementation
- Print Artwork Preparation
- File & Version Management
- POSM Development
- Attention to Visual Accuracy
- Design Quality Assurance
- Develop artwork for marketing collaterals, Point-of-Sale Materials (POSM), packaging, and other communication materials based on approved creative briefs.
- Adapt existing artworks into different sizes, formats, and languages while ensuring consistency with brand guidelines.
- Make revisions and updates to artwork as instructed by the Senior Advertising Manager and internal stakeholders.
- Ensure all design outputs strictly adhere to approved brand identity, visual standards, and packaging guidelines.
- Maintain consistency in typography, colour schemes, layouts, and visual elements across all communication materials.
- Verify artwork accuracy before release for print or digital use.
- Prepare print-ready artwork files as per vendor specifications.
- Coordinate with printers and production vendors to resolve artwork-related queries.
- Review proofs and support necessary corrections before final production.
- Design and update POSM materials including danglers, shelf strips, wobblers, posters, standees, brochures, leaflets, banners, and other retail communication materials.
- Support product launches, promotional campaigns, exhibitions, and trade marketing initiatives by executing required design deliverables.
- Maintain organized records of design files, source files, and final artworks.
- Ensure proper version control and archival of all approved artworks.
- Update artwork repositories and maintain accessibility for future reference.
- Coordinate with Brand, Marketing, Sales, Packaging, and Procurement teams to understand artwork requirements.
- Work closely with the Senior Advertising Manager to ensure timely execution of assigned design tasks.
- Support other departments with routine design requirements as assigned.