Graphic Design Officer

A. Graphic Design Production

• Produce all major graphic design assets for PBIS Academic Group: brochures, social media posts, event collateral, presentations, signage, banners, KV, leaflets, and digital campaigns.
• Produce design assets for other PBIS entities and Hugh's College Vientiane as directed by the Graphic Design Manager.
• Ensure all output is consistently polished, on-brand, and of the highest
• Bring creative thinking to every brief — suggest layouts, colour treatments, or design approaches that elevate the

B. Brand Stewardship and Identity

• Develop and maintain the school's brand identity guidelines — ensuring consistency across all design materials and visual touchpoints.
• Apply PBIS brand standards precisely and without deviation; flag any brief that requests deviations before
• Test graphics across various media to ensure quality is maintained across all output

C. Creative Direction

• Provide advice, training, and guidance to team — developing their skills through deliberate mentoring and teaching
• Review team's output with a critical, constructive eye — give specific, development-oriented
• Take genuine pride in team's improvement and invest time in their capability

D. Project Management and Collaboration

• Manage multiple design projects simultaneously — adhering to deadlines and ensuring high-quality
• Work closely with the CMC team to understand design requirements and translate them into visually compelling
• Collaborate with the Production team and External Consultant to ensure design concepts align with brand and

Essential Knowledge, Abilities and Qualifications

• Proven graphic design experience with a strong
• Familiarity with design software: InDesign, Illustrator, Photoshop, Dreamweaver, or
• A keen eye for aesthetics, detail, and brand
• Excellent communication skills and time
• Ability to work methodically, meet deadlines, and manage multiple projects

Desirable Experience, Skills and Interests

• Organised and takes pride in their own workspace and digital asset
• Tactful and diplomatic — handles feedback and creative direction with
• Enthusiastic and positive with the ability to inspire

CORE COMPETENCIES

Competency

Proficiency Level

Behavioural Indicators

Visual Design Mastery

Expert

• Produces polished, on-brand work consistently — output is right from the first draft.

• Commands typography, colour, and layout with confidence and experience.

Brand Stewardship

Expert

• Catches the wrong logo, off-brand colour, and misaligned element before anything goes out.

• Flags deviation requests before proceeding — brand protection is non-negotiable.

Creative Contribution

Advanced

• Brings creative ideas to every brief that elevate the work beyond the technical minimum.

• Output is not just technically correct — it is visually compelling.

Mentoring & Team Development

Advanced

• Develops team through specific, constructive feedback and deliberate teaching moments.

• Takes genuine pride in team's improvement and invests time in it consistently.

• Team player with a collaborative approach and a well-developed creative

Production Discipline & Workflow

Expert

• Manages own workload without missing deadlines. Checks work thoroughly before submission.

• Flags risks 48 hours before a deadline — never on the morning it is due.

Brief Interpretation

Expert

• Reads a brief once and understands what is being asked.

• Asks the right clarifying questions early so no time is wasted in the wrong direction.

KEY PERFORMANCE INDICATORS (KPIs)

KPI

Target

Frequenc y

Owner

Measurement

On-time design delivery

≥ 90%

Monthly

Job holder

Design production log

Brand compliance at submission

≥ 95%

Monthly

Job holder

Monthly content audit

Revision rounds per project

≤ 2 average

Monthly

Job holder

Project tracking

Team development sessions

≥ 1 formal session per month

Monthly

Job holder

IDP tracking

Internal client satisfaction

≥ 4.5 / 5.0

Quarterly

Job holder

CMC manager survey