Graphic Designer - 100% Remote

About the Company

Public Service Institute is a creative company based in Fayetteville, Arkansas. The organization describes its culture as collaborative, with feedback encouraged across all levels of the team.

About the Role

Public Service Institute is seeking a mid-level Graphic Designer to develop brand-focused creative work and marketing campaigns across multiple channels. The role requires a strong understanding of visual design, typography, conceptual thinking, and audience-focused communication.

The ideal candidate can translate complex product information into clear visuals, use performance data to improve creative work, and independently manage projects from concept through completion. This is a remote freelance opportunity with compensation ranging from $55,000 to $76,000.

Key Responsibilities

• Analyze successful competitor campaigns to understand their creative approaches and underlying strategies.
• Translate detailed product specifications into clear, accessible visual content.
• Refine messaging and creative assets using performance data and audience insights.
• Maintain a reference library to support consistent creative direction across the design team.
• Research design trends and competitor work to identify new creative opportunities.
• Develop concise microcopy that supports clear communication and user interaction.
• Maintain consistent brand messaging while adapting creative content for different channels.
• Test and optimize creative variations through A/B experiments.

Required Qualifications

• 5+ years of experience in graphic design, with experience in InVision specified in the job posting.
• Strong visual design and typography skills.
• Conceptual thinking and the ability to develop original creative ideas.
• Ability to work independently and manage projects with minimal direction.
• Strong communication and cross-functional collaboration skills.
• Ability to translate complex information into clear visual concepts.
• Self-direction and attention to detail.
• An Arkansas work history is mentioned as a qualification, although candidates with other backgrounds may also be considered.

Technical Skills

• Experience with InVision.
• Familiarity with Figma and Adobe creative tools.
• Some experience with motion design is preferred.
• Experience with visual design and related marketing tools.

Compensation & Benefits

• Salary range of $55,000–$76,000.
• Remote work flexibility.
• Retirement plan with company matching.
• Coaching tailored to mid-level career goals.
• Opportunity to take ownership of creative work and contribute to a collaborative team.

Work Arrangement & Employment Type

• Remote freelance opportunity.
• The posting identifies the opportunity as accepting candidates.