Graphic Designer
Summary
Graphic Designer creating visual content for digital campaigns, social media, and branding materials at Loom Solar in the solar energy sector. Uses Adobe Creative Suite and video editing tools to support marketing and drive customer engagement.
Posting Title: Graphic Designer
Industry: Solar Energy
Work Experience: 3+ years
Summary:
We are seeking a creative and detail-oriented Graphic Designer to join our dynamic team in the solar energy sector. This role is pivotal in shaping our brand identity and enhancing customer engagement through visually compelling content. The ideal candidate will leverage their expertise in graphic design and video editing to produce high-impact visuals for digital campaigns, product launches, social media, presentations, and promotional materials. With a strong understanding of sustainability and clean energy messaging, you will help communicate the benefits of solar technology to diverse audiences. Your work will directly influence public perception, drive awareness, and support our mission to promote renewable energy solutions. This is a unique opportunity to contribute to a growing green energy movement through innovative visual storytelling.
Responsibilities:
- Design and produce high-quality visual content for digital platforms, including social media, websites, email campaigns, and advertisements.
- Create engaging video content for promotional use, including explainer videos, product demos, and campaign highlights, utilising video editing tools.
- Develop branding materials such as logos, brochures, flyers, banners, and presentation decks that reflect the company’s commitment to sustainability and innovation.
- Collaborate with marketing and communications teams to align visual content with campaign goals and brand guidelines.
- Maintain and update design assets in a centralised digital library for consistent brand application.
- Optimize graphics for web and mobile platforms, ensuring fast load times and responsive design across devices.
- Stay updated on design trends, emerging tools, and industry best practices in renewable energy communications.
- Assist in the creation of educational and outreach materials to simplify complex solar energy concepts for public understanding.
Requirements
Requirements:
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- Minimum of 3 years of professional experience in graphic design, preferably within the energy, sustainability, or technology sector.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software (e.g., Adobe Premiere Pro, After Effects).
- Strong skills in vector graphics and layout design using CorelDRAW.
- Demonstrated portfolio showcasing a range of design projects, including digital ads, social media content, and video edits.
- Ability to manage multiple projects under tight deadlines while maintaining high-quality standards.
- Excellent communication skills and the ability to work collaboratively in a fast-paced, mission-driven environment.
- Familiarity with solar energy concepts and sustainable development principles is a plus.