Graphic Designer- PeopleLink Unified Communications Pvt Ltd

Summary

Responsibilities

• Generate engaging visual assets for social media, digital campaigns, websites, and marketing initiatives.
  
• Produce a wide range of print collateral, including brochures, catalogs, flyers, posters, and banners.
  
• Establish and uphold a unified brand language and visual style across all touchpoints.
  
• Design comprehensive packaging solutions, encompassing boxes, sleeves, inserts, and structural elements.
  
• Develop precise product labels, regulatory compliance stickers, serial number tags, and barcode or QR code layouts.
  
• Prepare technical artwork with accurate dimensions, dielines, and print specifications for production.
  
• Generate print-ready files and production documentation for external vendors.
  
• Manage vendor relationships for sampling, production, and quality assurance.
  
• Evaluate vendor samples to verify that color accuracy, print quality, dimensions, materials, and finishes meet approved standards.
  
• Track project timelines and follow up on sample corrections and production requirements.
  
• Collaborate with Product Designers to ensure packaging and graphics harmonize with physical product aesthetics.
  
• Create visual assets for product presentations, concept pitches, exhibitions, and launch events.
  
• Design clear icons, infographics, diagrams, and instructional visuals to enhance user communication.
  
• Edit and optimize product imagery for marketing and presentation purposes.
  
• Manage multiple concurrent projects while maintaining high quality and adhering to strict deadlines.
  
• Incorporate stakeholder feedback to execute necessary design revisions.
  

• Solid grasp of design fundamentals, including typography, layout, composition, color theory, visual hierarchy, and branding principles.
  
• Proficiency in Adobe Illustrator and Photoshop; familiarity with Adobe InDesign is highly preferred.
  
• Demonstrated understanding of packaging design, label creation, and print production workflows.
  
• Knowledge of printing processes, material finishes, and color management systems.
  
• Ability to prepare production-ready artwork and articulate design specifications clearly to manufacturing partners.
  
• Capability to produce clean, modern, and professional visual designs.
  
• Expertise in preparing assets for both digital and print media applications.
  
• Meticulous attention to detail and the ability to translate design briefs into effective visual communications.
  
• Strong communication and coordination skills for cross-functional teamwork.
  
• Bachelor's degree or diploma in Graphic Design, Visual Communication, Applied Arts, Fine Arts, or a related discipline.
  
• Submission of a mandatory portfolio showcasing design thinking, branding, packaging, typography, and print/digital projects.
  

Additional Skills – Advantage

• Experience with Figma, motion graphics, or basic video editing tools like Adobe After Effects or Premiere Pro.
  
• Background in structural packaging graphics, product photography, or UI design.
  
• Prior experience working with printing and packaging vendors, including knowledge of dielines and finishing techniques.
  
• Familiarity with AI-based creative and design tools.
  

Selection Process

• Round 1 – HR Interview: An initial conversation to discuss the candidate's background, availability, and career expectations.
  
• Round 2 – Portfolio Review & Design Assessment: Shortlisted applicants will complete a practical design task to evaluate creativity, visual communication skills, packaging understanding, and attention to detail.
  
• Round 3 – Final Interview: A concluding discussion with the Design Head or management to assess overall suitability based on the portfolio and assessment results.