Graphic Designer
Role Purpose
The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s
brand, promotions and campaigns to life across digital, in-store and educational environments.
This role supports all creative needs for marketing, store teams and the Education department,
ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic
Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays,
store signage, education initiatives and broader business requirements, helping strengthen the
customer experience across all channels.
Key Responsibilities
Brand & Creative Development
● Develop visually compelling assets that uphold QBD’s brand identity.
● Maintain consistency across colour, typography, layout and brand guidelines.
● Contribute to the ongoing evolution and refinement of QBD’s visual identity.
Marketing & Promotional Design
● Design creative assets for digital marketing including EDMs, promotional banners, social
tiles and online advertising.
● Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and
in-store displays.
● Create campaign kits to support national promotions and brand-led storytelling.
Store Design Support
● Design signage, navigation materials, seasonal display assets and specialised in-store
visuals for QBD’s 91+ stores.
● Support store teams with design requests such as wayfinding, display toppers, fixture
concepts and local event collateral.
● Ensure in-store creative execution aligns with national branding and promotional
priorities.
Website & Digital Content
● Design homepage banners, promotional tiles, category graphics and book feature
imagery for the company website
● Create digital elements that enhance usability and overall customer experience.
● Ensure accuracy and alignment with promotional timelines and campaigns.
Education Department Creative
● Produce creative assets for the Education department, including flyers, school event
materials, reading program visuals, book fair banners, and curriculum-aligned content.
● Support education-led initiatives with polished, age-appropriate, brand-aligned creative.
Cross-Functional Creative Support
● Support the Brand Manager with press kits, influencer mailers, event signage and media
assets.
● Develop presentation visuals, templates and branded documents for internal and
external use.
● Collaborate with publishers to source and format author imagery and book visuals for
marketing use.
Production & Workflow Management
● Manage asset libraries, design systems, naming conventions and file organisation.
● Prepare artwork for print, liaising with printers to ensure production accuracy.
● Deliver creative outputs within agreed deadlines and follow approval processes.
Skills, Experience, & Attributes
● Proven experience as a graphic designer in retail, publishing, media, agency or similar
creative environments.
● High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
● Experience producing both digital and print creative assets.
● Strong eye for detail, layout, composition and brand consistency.
● Ability to interpret briefs and convert ideas into effective visual solutions.
● Excellent organisational skills with the ability to manage multiple deadlines.
● Collaborative mindset and strong communication skills.
● Ability to work efficiently in a fast-paced environment.
● A passion for books, learning, creativity and visual storytelling.
Key Competencies
● Creative Design & Visual Communication
● Digital & Print Production
● Brand Stewardship & Attention to Detail
● Time Management & Prioritisation
● Collaboration & Stakeholder Management
● Problem-Solving & Concept Development
● Adaptability & Responsiveness
Measures of Success
● Delivery of high-quality, consistent and on-brand creative assets across marketing,
stores and education.
● Strong visual impact across EDMs, website content, POS and event materials.
● Reliable on-time delivery for campaigns and store requests.
● Positive feedback from Marketing, Education, Brand and Store teams.
● Well-maintained creative templates, systems and asset libraries.
● Elevated brand presentation across QBD’s physical and digital ecosystem.
● Measurable improvement in customer-facing brand experience through cohesive visual
design.