Graphic Designer

Southall is a premier destination bringing nature, produce and people together in a powerful and unique way.

The Graphic Designer is responsible for translating the Southall brand into thoughtful, refined visual communications across print and digital channels. Working as part of the Marketing team, this role creates guest-facing and internal materials for Southall Farm and Inn and affiliated Southall LLC entities while maintaining a consistent luxury aesthetic, strong production standards, and Forbes Five-Star presentation. The ideal candidate is a highly skilled designer who can move fluidly between concept development and day-to-day execution in a fast-paced hospitality environment.

Responsibilities:

• Develop creative concepts and design solutions that reflect Southall’s visual identity, brand standards, and elevated hospitality positioning
• Design a wide range of print and digital materials, including marketing campaigns, email and website graphics, paid media, social assets, signage, menus, event collateral, sales materials, presentations, packaging, and on-property guest touchpoints
• Translate campaign direction and business objectives into polished, on-brand creative that is both visually compelling and functional
• Prepare accurate, production-ready files for print and digital use, including proper sizing, bleeds, color profiles, resolution, and file specifications
• Coordinate with printers, fabricators, and outside vendors as needed; review proofs and ensure final materials meet quality standards
• Resize, version, and adapt creative across multiple channels while protecting visual consistency and design integrity
• Retouch and optimize photography and imagery for use across marketing channels
• Maintain consistency in typography, color, imagery, layout, and visual hierarchy across all Southall creative
• Organize and maintain design files, templates, brand assets, and creative libraries so materials are current and accessible
• Support the evolution of brand standards and templates as Southall’s marketing needs continue to grow
• Uphold brand standards for additional entities and concepts under Southall LLC as assigned.
• Partner closely with Marketing, Sales, Events, Food & Beverage, Spa, Retail, and Operations to understand creative needs and deliver effective solutions
• Manage multiple projects, deadlines, revisions, and stakeholder feedback while maintaining attention to detail and creative quality
• Participate in creative reviews and respond constructively to direction and feedback.
• Support occasional on-site events, photo shoots, activations, installations, and production needs, including evenings or weekends when required
• Forbes Five-Star Competencies
• Brand Consistency & Precision
• Luxury Visual Judgment
• Creative Problem-Solving
• Cross-Functional Collaboration
• Service-Oriented Execution