Graphic Designer

Design & Concept Development:

• Create engaging visuals, infographics, and promotional graphics for social media platforms, email campaigns, websites, and digital ads.
  

• Collaborate with the marketing and content teams to develop on-brand creative concepts that drive engagement and conversions.
  

• Develop and maintain a consistent visual identity across all marketing channels, ensuring that all designs align with the company’s brand guidelines and objectives.
  

Campaign Asset Creation:

• Design visual assets for paid and organic social media campaigns, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  

• Design banners, web assets, and landing pages that support various marketing initiatives.
  

• such as product launches, promotions, and offline events.
  

Brand Consistency & Innovation:

• Maintain and evolve the brand's visual identity, ensuring that it resonates with the company’s ed-tech audience while staying fresh and relevant.
  

• Experiment with new design formats, styles, and techniques to continuously improve the performance and appeal of social media content.
  

Quality Control & Iteration:

• Review and revise designs based on feedback from the creative director, marketing team, and other stakeholders.
  

• Ensure all visual content adheres to high-quality standards, maintaining consistency in style, color, and messaging across all platforms.
  

• Continuously analyze the performance of creative assets, iterating designs to improve engagement metrics such as click-through rates, likes, and shares.
  

Requirements

Education:

Bachelor’s degree in Graphic Design, Visual Arts, or a related field.

Experience:

• Min 3+ years of experience in graphic design, particularly for social media, digital marketing, or similar roles.
  

• Strong portfolio showcasing digital design work, including social media campaigns, web graphics, and marketing materials.
  

• Experience working within an established brand framework while bringing creativity and innovation to visual content.
  

Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.
  

• Strong understanding of social media platforms, marketing principles, and digital design best practices.
  

• Experience with designing for multiple formats, including social media ads, web banners, emails, and landing pages.
  

• Basic knowledge of motion graphics and video editing is a plus.