GRAPHIC DESIGNER

Are you a creative thinker with a passion for design, branding, and visual storytelling? We’re looking for a Graphic Designer to join our team and bring fresh, eye-catching ideas to our Chinese restaurant brand.

From social media content and promotional campaigns to menus, in-store materials, and special events, you’ll play an important role in shaping how our brand is seen and experienced by our customers.

If you love combining creativity, culture, food, and design, we’d love to hear from you!

1. Branding & Visual Identity

• Ensure all marketing materials follow the restaurant’s brand guidelines, theme, and cultural aesthetics.
• Maintain consistent visual identity across all physical and digital platforms.

2. Marketing Collateral Design

• Design posters, banners, standees, tent cards, table cards, and menu inserts for promotions, festive campaigns, and dine-in experience.
• Create seasonal designs for festive seasons.
• Produce packaging designs for takeaway/delivery items (e.g., boxes, stickers, labels).

3. Social Media & Digital Content

• Design static posts and digital ads for platforms such as Facebook, Instagram, TikTok, and Xiaohongshu (小红书).
• Create eye-catching visuals for online promotions, new product launches, and festive announcements.
• Edit and enhance food photos for digital marketing.

4. Website & Online Platforms

• Support updates to restaurant website visuals (banners, promo graphics, new product highlights).
• Create graphics for online platforms.

5. Advertising & Promotions Support

• Prepare artwork for print and digital advertisements (newspaper ads, online ads, EDM banners).
• Design promotional materials for special events, banquets, corporate functions, and seasonal campaigns.

6. Photography & Videography Support

• Take or assist in taking high-quality food photos and short promotional videos.
• Edit photos and videos for marketing and internal use.

7. Collaboration with Marketing & Operations

• Work closely with the Marketing Department to conceptualise campaigns and visuals.
• Coordinate with Operations teams for on-site display materials and signage requirements.
• Liaise with printers, vendors, and suppliers for production of marketing materials.

8. Administrative & File Management

• Maintain a library of design assets, photos, and artwork files.
• Ensure timely delivery of artwork according to campaign timelines.
• Prepare final artwork (FA) files for printing and verify proof prints when needed.

9. Creative Concept Development

• Produce fresh, culturally appropriate design concepts that align with Chinese cuisine and traditional elements.
• Contribute ideas for improving customer engagement and brand image.

10. Requirement

• handle Chinese copywriting, traditional festival themes, menu items, and culturally based design elements.
• Diploma/Degree in Marketing, Mass Communication, Business Studies or other relevant disciplines.
• Advantageous to have Adobe, Illustrator, Canva and other graphic software knowledge.
• Experience in digital and social media campaigns and using marketing platforms.

Email: hr@swatow.com.sg