GRAPHIC DESIGNER
Summary
Graphic designer creating graphics, digital ads, brand logos, merchandise, and print materials for Woodward Communications' radio broadcast entities in Appleton, WI. Day-to-day work spans client-facing DSP and web ads, station merchandise management, brand asset upkeep, and uploading graphics via content management systems.
Specific Responsibilities:
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Design, create, and distribute high-quality graphics for all WCM‑N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements.
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Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.
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Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.
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Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives.
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Maintain and manage WCM‑N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets.
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Upload and manage graphics within content management systems for station websites and digital platforms as needed.
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Maintain and organize digital graphic files, photos, and asset libraries, including third‑party resources such as Getty Images.
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Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.
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Maintain a “customer comes first” mindset with proactive commitment to internal and external customer service.
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Participate in the Great Game of Business and support company initiatives.
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Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements.
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Perform all other duties as assigned.