GreyLabs AI - Senior Manager - Content Marketing

About GreyLabs AI

GreyLabs AI builds Voice AI and Analytics products for the BFSI sector. Our customers are banks, NBFCs, insurance companies, and fintechs and we help them transform how they engage customers, manage collections, and derive intelligence from voice interactions. We are a Series A Funded company at the scaling stage, with a strong product, a growing customer base, and the ambition to become the dominant Voice AI platform for BFSI in India.

About the Role

GreyLabs AI is looking for a senior, hands-on content owner who can take complete charge of B2B content across the funnel - from sales enablement and campaigns to thought leadership. This is a high-ownership, high-visibility role: you will be the single point of accountability for how GreyLabs AI sounds and shows up everywhere it is read, watched, or pitched, working closely with the Head of Marketing, Sales, and Product.

What You Will Own

- B2B Content Strategy: Develop and execute a content aligned with Greylabs AI's go-to-market goals, targeting CXOs and digital transformation leaders within the BFSI sector.

- Sales Enablement: Sales presentations, pitch decks, email templates, case studies, battlecards, and demo scripts.

- Campaigns & Demand Generation: Promotional emailers, newsletters, and social media content.

- Video & Audio: Podcast planning, scripting, and coordinating with video editors.

- Events & Offline: Content for event booths, brochures, and agendas.

- Thought Leadership: Blogs, research-backed reports, and whitepapers.

- PR & Corporate Narrative: Press releases, company positioning, and executive bylines.