Group Product Manager - Demand Experience
Summary
Group Product Manager owning the demand-side roadmap for an e-commerce app — spanning search, browse, personalization, recommendations, conversion, and retention. Partners with data science, ML, supply chain, and category teams on discovery, basket growth, pricing, promotions, and demand forecasting.
Group Product Manager - Demand Experience
What You Will Do:
1. Own the Demand Product Roadmap:
- Define and own the roadmap for demand-side products and customer journeys.
- Identify opportunities across the funnel - acquisition, discovery, consideration, conversion, repeat, and retention.
- Translate business problems and customer insights into clear product requirements.
- Prioritize initiatives based on customer impact, business value, and execution complexity.
2. Drive Customer Discovery & Conversion:
- Improve how customers discover products and categories on the app.
- Own product experiences around search, browse, recommendations, merchandising, personalization, and discovery.
- Identify friction points across the customer journey and build solutions to improve conversion.
- Develop experiences that help customers discover better-quality products and understand why the app recommends them.
3. Build Personalization & Recommendations:
- Build and evolve personalized experiences based on customer behaviour, preferences, purchase history, and context.
- Partner with Data Science and ML teams to improve recommendation systems.
- Develop relevant product, category, and offer recommendations.
- Build contextual experiences based on factors such as time, location, occasion, basket, and customer lifecycle stage.
4. Drive Frequency, Basket Size & Retention:
- Identify product opportunities that increase customer frequency and lifetime value.
- Build experiences to improve repeat purchase, cross-sell, upsell, and basket expansion.
- Develop solutions around replenishment, subscriptions, reminders, recommendations, and relevant nudges.
- Understand customer cohorts and identify opportunities to move customers from occasional to habitual usage.
5. Demand Forecasting & Customer Intent:
- Work closely with Supply Chain and Data teams to translate customer demand signals into actionable insights.
- Build products that capture and predict customer intent.
- Identify emerging demand patterns across customers, categories, SKUs, locations, and time periods.
- Improve the connection between customer demand and product availability.
6. Pricing, Promotions & Offers:
- Partner with Category, Growth, and Business teams on demand-side pricing and promotion products.
- Build frameworks to understand price sensitivity and promotional effectiveness.
