Group Product Manager - Gynaecology

KEY RESPONSIBILITIES:

1. Financial:

- Responsible to maintain and monitor the allocated budget of all the brands under their Gynec portfolio to ensure maximum profitability.

- Being accountable for the revenue of the entire basket of gynec products.

- Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.

- To Increase Market share for ensuring profit.

- Allocation of the Budget as per the promotional requirement.

- Indexing of the target as per the market requirement.

- State wise allocation of the target.

2. Operational:

- To monitor activities and the growth of all the brands under his/her portfolio in Gynec segment.

- Prepare Gynec Therapy Brand Wise Quarterly Visual Aid.

- Brief to Art department on the visual aid design.

- Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.

- Quarterly communication of Visual Aid to the field force through cycle meetings.

- Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

- Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.

- Conduct Quarterly briefing sessions of 0.5 1 day in each zone to ABMs on brand communication/ inputs.

- Monthly planned visit to field for review meetings to further reinforce brand communication.

- Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.

- Preparation of promotional budget brand wise and promotional mode wise.

- Plan for quarterly inputs.

- Allocate inputs geography wise.

- Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.

- Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.

- Monthly/Quarterly Brand Analysis on various parameters.

- To assess internal and external performance of the assigned brands.

- To monitor competitor activities like pricing, review, packaging, etc on regular basis.

- To suggest various actions to increase the market share and profitability.

- To suggest changes in the plans to overcome challenges due to external environment.

- To monitor and ensure business management to meet the targets.

New Product Launch:

- Identify potential of New Product Launch or line extension launch in the assigned therapy by studying CMARC trends, Doctor feedback in joint work/ CME/ conferences, and Field managers feedback.

- Analyze market potential for the identified new product through historical CMARC.

- Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.

- Coordinate with packaging, FR&D for product features finalization.

- Prepare sales projection, sampling plan for at least 6 months 1 year from launch.

- Prepare stock allocation and ensure proper distribution in all geographies.

- Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.

- Ensure regional launch meetings for the new product.

3. Customer:

- Coordination with the cross functional departments like Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS & Training.

- Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research, medical services and Regulatory to address any issues that may arise.

- Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.

- Design market research projects to assess customer attitudes to the current product range and new product introductions.

Field Work:

- Have to work minimum 7-8 days/ month with BOs in field to understand the current market trends and the brand performance/ feedback from doctors.

- To build relationships with KOLS/important functionaries of associations, etc.

4. Learning & Innovation:

- Coach and develop Gynec PMT Team for higher responsibilities.

- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product.

- To ensure grooming of their reportee to ensure holistic growth of the division and the company.

- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.

Note:

- These Key Responsibilities are illustrative; The incumbent will be required to perform any other duties as may be assigned by his superiors from time to time.