Group Sales Manager
Job Title: Group Sales Manager
Reports To: Director of Sales & Marketing
Location: Boston, MA
Position Summary
The Group Sales Manager is responsible for driving group room revenue by proactively soliciting, negotiating, and closing group business that aligns with the hotel’s strategic goals. This role manages the full sales cycle—from prospecting to contract execution—while building long-term relationships with meeting planners, corporate clients, and key accounts
Duties and Responsibilities
Proactively solicit and secure group business through outbound sales efforts, networking, site inspections, and industry events
Collaborate to ensure pricing and inventory strategies align with demand while negotiating group contracts, rates, and concessions to maximize revenue and profitability
Manage assigned accounts and develop new business opportunities across corporate, association, SMERF, and leisure segments
Work with Sales Coordinator to build all groups in PMS, block room types, set up accounts, and ensure billing is set up properly.
Conduct engaging site tours and present the hotel as a compelling group destination
Prepare and deliver accurate proposals, contracts, and forecasts in a timely manner
Maintain detailed account and activity records in the CRM system
Partner closely with events, operations, and catering teams to ensure a seamless handoff and exceptional client experience
Achieve or exceed monthly, quarterly, and annual group revenue goals
Ensure group resumes are up to date and participate in Resume meetings
Assist the Director of Sales with marketing efforts through, hotel activations, outside sales calls, convention/show/booth events and other networking channels
Responsible for the Development and execution of a Performance Agreement, Action Plan, and Learning Plan
Perform any other job-related duties as assigned.
Qualifications:
2–5 years of hotel group sales or related hospitality sales experienceProven ability to meet or exceed sales targetsStrong negotiation, communication, and relationship-building skillsHighly organized with excellent time management and attention to detailComfortable with outbound prospecting and cold outreachExperience with sales and CRM systems (Delphi, Opera, Salesforce, or similar preferred)