Growth Analyst| Info Edge | Bangalore|
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- Analyse paid acquisition performance on Meta and Google: CAC, CPA, ROAS by campaign, creative and audience
- Run funnel and cohort analysis from install to signup, approval and paid conversion, with D1/D7/D30 retention
- Build LTV and payback views by channel and cohort to guide budget allocation
- Design A/B tests and incrementality studies, and write clear readouts
- Measure lifecycle performance
- Own daily and monthly growth reporting and dashboards for leadership Automate recurring analyses so the team spends time on decisions, not data pulls
- 2–3 years in data or growth analytics Advanced SQL: joins, window functions,
- CTEs on large event tables Python with pandas, including automating recurring analyses
- Working knowledge of growth metrics: CAC, ROAS, LTV, cohort retention, funnel conversion Stats basics: significance testing, sample sizing, and common pitfalls in cohort comparisons
- Ability to turn analysis into a clear recommendation for non-analysts Comfort using LLM tools to speed up querying and analysis
