Growth Analytics Lead
You will be the analytical backbone for the Growth leadership team, presenting findings and strategic recommendations that directly influence budgeting, roadmap prioritization, and business strategy. You'll define, monitor, and report on key performance indicators across the entire user journey, covering acquisition, activation, retention, referral, and revenue. You'll conduct complex, rigorous analyses such as cohort analysis, A/B test analysis, attribution modeling, and lifetime value forecasting to identify growth opportunities and understand why user behavior changes. You'll also design, implement, and analyze controlled experiments, providing clear, statistically significant recommendations to product and marketing teams.
Responsibilities
- Serve as the analytical backbone for the Growth leadership team, presenting findings and strategic recommendations that influence budgeting, roadmap prioritization, and business strategy
- Define, monitor, and report on key performance indicators across the entire user journey (Acquisition, Activation, Retention, Referral, Revenue)
- Conduct complex, rigorous analyses such as cohort analysis, A/B test analysis, attribution modeling, and lifetime value forecasting to identify growth opportunities
- Design, implement, and analyze controlled experiments, providing statistically significant recommendations to product and marketing teams
Requirements
- 4+ years of professional experience in an analytical role
- Background in McKinsey, BCG or Bain is preferred
- Expert proficiency in SQL for data querying, transformation, and analysis
- Advanced experience with a modern data visualization tool (e.g., Tableau, Looker, Power BI)
- Proven ability to work with statistical tools or languages for data analysis (e.g., Python/R is a strong plus)
- Deep understanding of statistical significance and the proper execution/analysis of A/B/n testing
- Strong understanding of key digital marketing metrics (CAC, ROAS, CPA, etc.) and how marketing investment impacts the P&L
Benefits
- Stock options
- Discretionary performance bonus
- Latest tools and technology