Growth and Marketing Manager
Posted Updated
You will lead growth marketing across narrative, KOL programs, paid acquisition, community, content, and lifecycle initiatives. You will own growth targets, run KOL and product-launch campaigns, manage performance channels and attribution, create content across key channels, and coordinate co-marketing programs with ecosystem partners.
Responsibilities
- Own growth targets for TVL, depositors, and active wallets
- Design and run KOL campaigns
- Lead content production across social, community, blog, video, and research channels
- Run launch campaigns for vaults, integrations, and chain expansions
- Manage performance channels and attribution across web, app, and onchain funnels
- Coordinate co-marketing programs with chains, protocols, and funds
Requirements
- 4+ years of crypto growth or marketing experience
- KOL marketing
- Analytics
- Dune
- Google Analytics
- Mixpanel
- Attribution
- Cohort analysis
- English writing
- Product marketing
- Design briefing
- Engineering briefing
Benefits
- Performance bonus
- $TOWN allocation
- KOL budget
- Paid marketing budget
- Design budget
- Video budget
- Event budget
- Remote-first work
- Global offsites