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Growth and Marketing Manager

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You will lead growth marketing across narrative, KOL programs, paid acquisition, community, content, and lifecycle initiatives. You will own growth targets, run KOL and product-launch campaigns, manage performance channels and attribution, create content across key channels, and coordinate co-marketing programs with ecosystem partners.

Responsibilities

  • Own growth targets for TVL, depositors, and active wallets
  • Design and run KOL campaigns
  • Lead content production across social, community, blog, video, and research channels
  • Run launch campaigns for vaults, integrations, and chain expansions
  • Manage performance channels and attribution across web, app, and onchain funnels
  • Coordinate co-marketing programs with chains, protocols, and funds

Requirements

  • 4+ years of crypto growth or marketing experience
  • KOL marketing
  • Analytics
  • Dune
  • Google Analytics
  • Mixpanel
  • Attribution
  • Cohort analysis
  • English writing
  • Product marketing
  • Design briefing
  • Engineering briefing

Benefits

  • Performance bonus
  • $TOWN allocation
  • KOL budget
  • Paid marketing budget
  • Design budget
  • Video budget
  • Event budget
  • Remote-first work
  • Global offsites

Skills

See also

Marketing jobs by country — openings, pay and top skills →

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