Growth and Performance Marketing Executive
Compensation: ₹20,000 – ₹30,000 • No equity
Job Description: Growth & Performance Marketing Executive Company: Xipper Job Type: Full-time Work Mode: Remote Experience: 1–2 Years (Prior experience working with Indian brands/startups required) Remuneration: ₹20,000 – ₹30,000 per month + Performance-Based Incentives Working Days: 6 Days a Week Location: Remote (India) About Xipper Xipper is a fast-growing TravelTech and HospitalityTech startup empowering hotels, resorts, hostels, and homestays with unified digital management solutions. Our SaaS platform powers digital check-ins, property management (PMS), distribution optimization, and guest experience solutions across India. Website: www.xipper.in Role Overview We are looking for an analytical, agile, and results-driven Growth & Performance Marketing Executive with 1–2 years of hands-on experience managing digital channels for Indian brands. In this role, you will lead full-funnel customer acquisition, run performance-driven paid ad campaigns, spearhead organic search visibility (SEO & AEO), and manage local discovery via Google My Business (GMB) to drive verified leads and revenue for Xipper and its partner properties. Key Responsibilities
• Paid Campaign Management: Plan, launch, and optimize high-ROI paid ad campaigns across Google Ads (Search, Display, Performance Max), Meta Ads Manager (Facebook & Instagram), and LinkedIn Ads to drive B2B and direct-booking leads.. • Funnel & Cost Optimization: Continuously monitor and optimize campaign metrics including CTR, CPC, CPL, CPA, CAC, and ROAS to prevent ad fatigue and maximize budget efficiency.. • Organic SEO & AEO (Answer Engine Optimization): Execute on-page, technical, and off-page SEO strategies. Optimize content and structured data for next-gen search engines, conversational AI engines, and traditional SERPs.. • Local SEO & GMB Optimization: Manage, optimize, and scale Google My Business (GMB) profiles to boost local 3-pack rankings, search visibility, reviews, map engagement, and inbound inquiries.. • Tracking, Analytics & Attribution: Set up and maintain accurate tracking architectures using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to map multi-touch conversion attribution.. • Conversion Rate Optimization (CRO): Conduct continuous A/B testing on ad creatives, ad copies, landing pages, and lead forms to lift conversion velocities.. • Budget Management & Reporting: Manage monthly ad spends efficiently, synthesize raw analytics into actionable performance dashboards, and deliver weekly pace and ROI reports.. • Cross-Functional Alignment: Collaborate closely with the Sales and Product teams to align lead quality with actual sales pipeline conversion.. Requirements & Qualifications
• Experience: 1–2 years of proven hands-on experience in Performance Marketing, Growth Marketing, and SEO/Local SEO specifically for Indian brands or fast-paced startups.. • Paid Channels: Deep functional expertise in Meta Ads Manager, Google Ads Suite, and LinkedIn Campaign Manager.. • Organic & Local Growth: Proven track record in executing SEO best practices, AEO readiness, and hands-on Google My Business (GMB) ranking optimization.. • Technical & Analytics Stack: Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, SEMrush/Ahrefs, and advanced MS Excel/Google Sheets.. • AI & Modern Workflow: Practical exposure to AI marketing tools (creative generation, copywriting, copy testing) to streamline workflows.. • Mindset: Strong commercial acumen, analytical problem-solving skills, and a data-backed approach to testing and iteration.. • Availability: Immediate joiners or candidates with a short notice period (15 days or less) will be given strong preference.. • Education: Bachelor’s degree in Marketing, Digital Media, Commerce, Business Administration, or a related field.. Additional Requirements & Setup
• Must possess a high-performance laptop, smartphone, and an uninterrupted, high-speed internet connection suitable for remote daily operations.. Benefits
• 100% Remote / Work-from-Home flexibility.. • Lucrative, uncapped performance-based monthly incentives.. • Fast-track career growth and ownership inside a high-growth TravelTech enterprise..