Growth & Content Specialist - B2B Tech / Software Development

Code & Pepper is a software development company specializing in building and scaling digital products for fintech, healthtech, and other technology companies. We help startups and established businesses build reliable software with experienced engineering teams.

You own our entire organic growth function - content strategy, SEO, GEO (AI-search visibility), the publishing process, conversion, and the analytics behind it and you produce the core content yourself. You set the strategy and your own briefs, keep the cadence steady, coordinate technical changes with engineering, and are accountable for content that ships, ranks, and converts.

Responsibilities:

• Strategy: Collaborate with a SEO specialist to define SEO, GEO and content strategy and topic/keyword priorities - set your own briefs

• Cadence: Own the content calendar and enforce a consistent, steady publishing cadence

• Process: Run the draft → review → publish tracking process so content flows reliably without chasing

• GEO / AI search: Optimize for visibility in AI/LLM search answers (ChatGPT, Perplexity, Google AI), not just classic rankings

• Technical SEO: Coordinate technical SEO changes with the dev team (URL structure, hub pages, staging, on-page)

• Conversion & analytics: Own conversion optimization and organic analytics - CTAs and lead capture, GA4, Search Console and reporting on what shipped and what it produced

• Link building: Oversee link-building and outreach execution

• Proven ownership of an SEO/content function — running the process and being accountable for results, not just producing to briefs

• Excellent written English (near-native or native) with a strong portfolio of long-form B2B technology / software-development writing - you’ll write the core content

• Strong SEO knowledge - keyword research, on-page, content structure and the judgment to set strategy, not just follow it

• Comfort with analytics (GA4, Search Console) and using data to prioritize

• Ability to own a process end to end and coordinate across engineering and marketing to get work shipped

• Self-directed and reliable against deadlines - owns outcomes without being chased
  

Nice to have

• Experience writing about fintech, healthtech, AI, or SaaS, and technical fluency (engineering teams, APIs, product development).

• Experience with GEO / AI-search optimization and conversion-rate optimization

• Understanding of content-marketing funnels and conversion copywriting

What we offer

• Existing SEO documentation, dashboards and research to build on from day one

• Training budget (up to PLN 2,500 net per year)

• Flexible working hours (with core hours)

• Option to work 100% remotely

• Multisport Plus card and private medical care (Luxmed)