Growth & E-commerce Manager

Company: Green Theory Labs Pte. Ltd.
Brand: GreenGreenGreen

About Us

GreenGreenGreen is a Singapore-based skincare brand manufactured in Korea. We develop our products with an established Korean manufacturing partner and support them with relevant clinical testing and certifications.

After launching our initial products in Singapore, we are entering our next stage of growth. We are building a lean internal team to strengthen customer acquisition, improve conversion and scale our e-commerce channels.

We are looking for a commercially driven Growth & E-Commerce Manager to own online revenue and turn marketing activity into measurable business results.

This is a hands-on role in a growing brand. You will not simply brief agencies or prepare reports—you will be expected to analyse performance, execute campaigns, identify problems and continuously improve conversion.

Key Responsibilities

E-Commerce and Revenue Growth

• Own the commercial performance of our website, Shopee, TikTok Shop and future online marketplaces.
• Develop and execute monthly growth plans across paid media, organic content, marketplace campaigns, affiliates and livestreaming.
• Improve product listings, product pages, bundles, promotional mechanics and customer journeys to increase conversion.
• Plan launches, sales campaigns and platform promotions while protecting margins and brand positioning.
• Identify opportunities to increase average order value, repeat purchases and customer lifetime value.
• Monitor inventory availability and coordinate campaigns with operational requirements.

Performance Marketing

• Plan, launch and optimise campaigns across Meta, TikTok and other relevant advertising platforms.
• Manage campaign budgets based on revenue targets, customer acquisition costs and profitability.
• Work with creators and content team members to test different hooks, formats, messages and offers.
• Develop retargeting strategies for website visitors, engaged audiences and existing customers.
• Coordinate external agencies or specialists where required while maintaining internal ownership of performance.

TikTok Shop, Affiliates and LIVE Commerce

• Grow TikTok Shop through creator affiliates, product seeding, Spark Ads, promotional campaigns and livestreaming.
• Recruit, onboard and manage suitable affiliates and creators.
• Evaluate creator performance based on attributable sales and content quality - not just follower count alone.
• Work with livestream hosts or partners to improve product presentation, offers and conversion.
• Review livestream performance and recommend improvements to scripts, product sequencing and promotions.

Analytics and Accountability

• Track net sales, conversion rate, customer acquisition cost, return on advertising spend, average order value and repeat purchase rate.
• Prepare concise weekly performance reports showing results, insights and next actions.
• Diagnose underperforming campaigns and implement corrective action quickly.
• Establish proper campaign tracking, attribution and testing processes.
• Provide realistic forecasts and data-driven recommendations.

Requirements

• At least 2 - 5 years of relevant experience in e-commerce, digital growth marketing, performance marketing or consumer brand marketing. Candidates ready to progress into their first managerial roles are welcome to apply if they can demonstrate strong hands-on execution and measurable commercial results.
• Demonstrable experience generating online sales for a consumer brand.
• Practical experience with platforms such as Shopify or similar e-commerce systems, Shopee, TikTok Shop, Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of conversion funnels, paid acquisition, retargeting and marketplace promotions.
• Comfortable working with sales data, advertising metrics and spreadsheets.
• Able to execute independently in a small, fast-moving team.
• Commercially minded, resourceful and highly accountable.
• Strong written and spoken English.

Preferred Qualifications

• Experience in skincare, beauty, wellness, lifestyle or FMCG.
• Existing knowledge of Singapore’s beauty consumer market.
• Experience managing TikTok Shop affiliates, livestreaming or creator-led commerce.
• Familiarity with CRM, email marketing and customer-retention campaigns.
• Basic understanding of content production and creative testing.

What Success Looks Like

During your first three months, you will be expected to:

• Audit our existing sales channels, customer journey, campaigns and tracking.
• Develop a prioritised growth plan with clear commercial targets.
• Improve our product listings and conversion funnel.
• Establish a structured creative and advertising testing system.
• Grow qualified traffic and sales while maintaining disciplined acquisition costs.
• Produce weekly reporting that connects marketing activities directly to business outcomes.

Who Will Thrive in This Role

You may be a strong Senior E-Commerce Executive ready to step into greater ownership, or an experienced manager who still enjoys executing directly.

You will thrive here if you are excited by the opportunity to build, test and grow a young skincare brand. This position will be less suitable for someone whose experience is primarily coordinating agencies or reporting on impressions, reach and follower growth without responsibility for conversion or revenue.

What We Offer

• The opportunity to play a central role in scaling a young skincare brand.
• Direct access to the founder and involvement in commercial decision-making.
• Considerable ownership over growth strategy and execution.
• A lean environment where strong ideas can be tested quickly.
• Performance incentives linked to sustainable business growth.
• Employee product benefits.
• Opportunities for career progression as the company expands.

How to Apply

Please submit your Resume and CV together with a short response covering:

1. A consumer brand, marketplace or e-commerce account you personally helped grow.
2. The commercial results achieved, including relevant figures where possible.
3. The parts of the work you personally executed.
4. An example of an underperforming campaign or sales channel you diagnosed and improved.
5. What you would prioritise during your first 30 days with a young Singapore skincare brand.

We will prioritise applications that show measurable commercial results and clear personal ownership.