Growth Lead
🚀 Growth Lead (Revenue)
About the role
- Own and drive revenue across both self-serve and sales as a single-threaded owner
- Individual contributor role focused on execution: experiments, launches, and shipping changes that actually move revenue
- Collaborate with product, marketing, sales, and customer success to improve conversion, drive expansion, and uncover new revenue opportunities
- Build systems and processes that make growth repeatable and scalable
What you’ll do
- Own revenue performance across the entire funnel (acquisition → conversion → expansion)
- Identify high-impact opportunities, prioritize them, and execute quickly
- Run experiments across marketing, product, pricing, and lifecycle
- Launch and manage campaigns, offers, and lifecycle initiatives (email, in-product messaging, etc.) that drive conversion, activation, and expansion
- Partner with Product to shape features and positioning; partner with Sales to improve lead quality and conversion; partner with Customer Success to improve activation, retention, and expansion
- Translate product capabilities into clear, compelling value propositions
- Analyze performance across channels, campaigns, product, and pricing to identify what’s working, where to optimize, and where to double down
- Define key metrics, track performance, and use data to guide decisions and prioritize work
- Turn manual or repetitive work into automated, scalable workflows that improve speed and reduce errors
- Leverage modern tools and AI (e.g., ChatGPT, Claude, or similar) to move faster, gather insights, and increase output
What we’re looking for
- Proven track record of driving measurable revenue growth—and the ability to clearly explain what you did, why it worked, and the impact it had
- Hands-on operator comfortable writing copy, tweaking flows, and launching experiments yourself
- Strong analytical mindset—able to interpret data and turn it into action
- Thinks beyond channels, integrating product, pricing, positioning, and promotion to drive results
- Identifies opportunities and acts without waiting for perfect direction
- Thinks in systems—build once and scale; avoids repeating manual work
- Uses tools and automation to create leverage and move faster
- Moves fast and cares about outcomes, not just ideas
- Comfortable working cross-functionally and influencing without authority
Nice to have
- Experience in SaaS or subscription products
- Experience in the mobile/app ecosystem (app/game development, ASO, etc.)
- Experience with both self-serve and sales-led funnels
- Strong understanding of GTM strategy and execution
- Familiarity with analytics platforms, A/B testing, and CRM tools
What success looks like
- Increased revenue and improved unit economics across the funnel
- Higher visitor → signup → paid conversion
- Growth in qualified traffic and new user acquisition
- Improved activation, retention, and expansion
- Clear, repeatable growth systems and levers that continue to scale
Why this role is different
- Most growth roles are either channel-focused or strategy-heavy; this one isn’t
- You’ll own revenue outcomes and use every lever—product, pricing, promotion, and process—to drive results
- You’ll work directly with decision-makers and have the freedom to test and ship quickly across the business
- No layers, no waiting—just impact
