Growth Lead

Genius AI is seeking a Website Growth Lead to own and drive the strategy, execution, and optimization of our website, a critical touchpoint for prospective customers. This role is responsible for the end-to-end management of the website, from quarterly roadmap planning to hands-on execution, leveraging AI-powered experimentation to continually improve conversion and user experience. As you demonstrate impact, you will have the opportunity to expand into other high-priority growth initiatives.

Responsibilities will include:

• Architect and own the Genius AI website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance
• Design and deploy AI-powered systems across the website, including personalization engines, content generation workflows, and testing automation to optimize web experiences
• Execute rigorous A/B tests and iterative experiments to optimize conversion metrics across the funnel, translating results into actionable strategy adjustments
• Shape Genius AI’s website narrative to resonate with service business owners and drive them from first visit to activated customer
• Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to ensure roadmap initiatives progress

You’re a great fit if you:

• Have 5+ years of experience driving growth at high-growth technology companies, with a proven track record of executing high-impact initiatives; experience with service-based SMB customers is a plus
• Have experience implementing AI-powered workflows for personalization, content generation, or experimentation, and have built systems that changed how growth or marketing functions operate
• Are comfortable operating without a defined playbook, shipping fast, learning from results, and course-correcting as needed
• Possess deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action
• Have strong product marketing instincts and can craft narratives that connect with service business owners and convert
• Are proficient with website analytics and experimentation platforms such as Google Analytics, Mixpanel, or Amplitude, and comfortable working in a modern CMS like Webflow
• Have enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer

Total Compensation

• Competitive health and dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

Genius AI is committed to creating a workplace where all employees feel supported and empowered to do their best work. We are proud to be an Equal Opportunity and Affirmative Action Employer.