Growth Lead - Paid Media (Meta Ads) - Remote
NewBe an early applicantOwn paid growth for Perisclaw, scaling Meta acquisition across India, the Middle East, and Europe. Drive creative strategy, funnel performance, testing, CAC, payback, and growth from the ground up.
Company Details
Perisclaw is building a WhatsApp-native personal AI assistant for India and the rest of the world. The product is live, monetizing, and seeing strong demand. The team is from Periskope, with Ex-McKinsey and Bain founders and deep WhatsApp expertise. Remote, working directly with the founders. Website:
Requirements
3–5+ years of hands-on Meta Ads experience for consumer AI products.
Proven experience scaling paid acquisition for consumer products.
Strong experience with Meta Ads across India, Middle East, and/or Europe.
Experience owning CAC, trial-to-paid conversion, payback, and funnel metrics.
Strong creative strategy skills with a high velocity of testing and iteration.
Experience deciding what to test, kill, and scale based on performance data.
Background in consumer AI, microdrama, gaming, or D2C is strongly preferred.
TikTok Ads experience in markets outside the US is a plus.
Strong analytical thinking and clear communication.
Responsibilities
Own Meta paid acquisition end to end.
Build and execute the paid growth strategy across India, Middle East, and Europe.
Develop the creative testing strategy and continuously improve creative velocity.
Monitor and optimize CAC, trial-to-paid conversion, payback, and funnel performance.
Identify winning audiences, creatives, campaigns, and markets to scale.
Decide what to test, kill, and scale based on data.
Work directly with the founders on growth strategy and execution.
Build a repeatable paid acquisition engine for Perisclaw.
Job Details
Remote
Interview Process
Recruiter Screening
Growth & Meta Ads Deep Dive
Case Study
Founder Round
Important Note
ClanX is a recruitment partner, helping Perisclaw hire a Growth person.
As published by recruitee
Full name, Email, CV, Phone
- How many years of experience do you have as a Marketer working with Meta Ads as primary channel? choose one
- What is your notice period? (We are looking for candidates who can join within 30 days) choose one
- Is your notice period negotiable? choose one
- Do you have experience working at a product-based company? yes / no
- Are you a citizen of India and currently based in India? yes / no
- What is your current annual CTC range? (INR) choose one
- Please share the figures for your current CTC breakup: Fixed, Variable, ESOPs (with vesting), and any other components
- What is your expected annual CTC? (INR)
- Help us with your LinkedIn profile link
- Tell us about a Meta Ads account you personally scaled. What product were you advertising, which market(s) did you target, what was the monthly ad budget, CAC, and revenue generated? What did you personally own and what changed as you scaled it? written answer
- What interests you about the company? Tip: Research the company and share a specific reason. Generic or copy-pasted answers will be rejected. written answer
- Why do you want to leave your current role? written answer
- Where did you find this job opportunity? (e.g., LinkedIn, Twitter, WhatsApp, etc). If someone referred you, please mention their name and contact number so we can thank them. (Write NA if not applicable). written answer