Growth Manager - D2C/eCommerce

Roles & Responsibilities:

- Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.

- Responsible for meeting monthly/quarterly/annual targets for the brand website.

- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.

- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.

- Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX upgrades.

- Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams.

- Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.

Ideal Candidate

- Strong D2C Growth Manager / Ecommerce Growth Manager profiles

- Must have 4+ years of experience in D2C, Ecommerce, Consumer Internet, or Digital-first brands.

- Candidate should currently be working as a Growth Manager, Ecommerce Manager, D2C Growth Manager, Retention Manager, Performance Marketing Manager, or similar growth-focused role.

- Must have end-to-end ownership of website revenue/business, including acquisition, conversion, retention, and revenue growth.

- Strong hands-on experience managing performance marketing channels such as Meta Ads, Google Ads, Affiliates, Influencer Marketing, and other paid acquisition channels.

- Must have experience owning and improving key growth metrics such as ROAS, CAC, Conversion Rate, AOV, LTV, Repeat Purchase Rate, and Revenue.

- Experience driving retention and CRM initiatives through Email, SMS, WhatsApp, Push Notifications, Loyalty Programs, and Customer Lifecycle campaigns.

- Hands-on experience with Shopify and growth analytics tools such as GA4, WebEngage, Mixpanel, Clevertap, MoEngage, or similar platforms.

- Strong experience in CRO (Conversion Rate Optimization), A/B Testing, Landing Page Optimization, Funnel Analysis, and Website Growth.

Preferred (Domain) - Candidates from D2C Wellness, Health, Beauty, Personal Care, Nutrition, FMCG, Lifestyle, Fashion, or Consumer Brands will be preferred.