Growth Manager

Key Responsibilities

• Develop and execute strategic growth plans across D2C (Shopify) and marketplaces (Amazon, Nykaa, Flipkart, etc.)
  

• Drive customer acquisition via paid performance campaigns (Meta, Google, affiliates)
  

• Own and optimize the e-commerce funnel — traffic, conversion rate, AOV, and retention
  

• Manage marketplace growth: pricing, SEO, catalog, ads (AMS), and promotions
  

• Conduct A/B tests and growth experiments to improve conversion rates
  

• Track and analyze key KPIs: ROAS, CAC, LTV, repurchase rate, etc.
  

• Coordinate with internal teams (design, tech, operations) for growth initiatives
  

• Leverage CRM tools (WebEngage/MoEngage/Klaviyo) for retention and remarketing
  

• Lead CRO and UI/UX improvements on website using tools like Hotjar, Google Optimize
  

• Collaborate with influencer, affiliate, and content partners for brand-led growth
  

Requirements

• 4–7 years of experience in D2C/e-commerce growth or performance marketing
  

• Proven success in scaling online revenue via paid campaigns and funnel optimization
  

• Hands-on experience with Shopify, Amazon Seller Central, Flipkart/Nykaa panels
  

• Strong analytical skills; mastery of GA4, Excel, Data Studio, heatmaps, etc.
  

• Knowledge of retention tools (email/SMS automation), subscription models, and upsells
  

• Ability to work with cross-functional teams and external vendors
  

• Entrepreneurial mindset with strong execution and ownership
  

Good to Have

• Experience in a skincare, beauty, personal care, or health/wellness brand
  

• Understanding of Unicommerce, Razorpay, or marketplace management tools
  

• Prior experience managing 3rd party agencies (media, creative, or SEO)