Growth Manager (Digital Marketing)

Digital Marketing & Growth Manager — Job Description

Responsibilities

• Develop and execute the overall Digital Marketing & Growth Strategy to drive revenue growth across TALON and Rebecca Lim's by TALON.
• Own online channels including Website, LINE MyShop, Shopee, Lazada, TikTok Shop, Facebook, TikTok, Central Online, and other relevant marketplaces.
• Build and optimize the full customer journey from Content Traffic Lead Conversion Revenue, with a strong focus on measurable business results.
• Develop and execute Performance Marketing, Lead Generation, Retargeting, Content Marketing, and Online Campaigns to acquire and convert new customers.
• Drive E-commerce growth through campaign planning, promotions, marketplace optimization, conversion improvement, and customer acquisition initiatives.
• Develop data-driven strategies to improve key growth metrics including ROAS, CAC, Conversion Rate, AOV, LTV, and Customer Acquisition Cost.
• Build and manage CRM, customer database, lead tracking, and retargeting systems to improve customer retention and repeat purchases.
• Lead Brand Awareness and Content Strategy, including KOL/Influencer, PR, educational content, social media, and partnership campaigns, with a clear connection to lead generation and revenue.
• Collaborate closely with B2B Sales, E-commerce, Content, and other commercial teams to generate qualified leads and convert marketing opportunities into revenue.
• Build a scalable Growth Dashboard and Marketing Performance System, analyze campaign and sales data, manage marketing budgets, and continuously identify opportunities to grow the business.

Requirements

• 5–8+ years of experience in Digital Marketing, Growth, Performance Marketing, E-commerce, Sales & Marketing, Business Development, or a related commercial function, with 2–3+ years in a managerial or team-lead role.
• Proven track record of driving revenue growth, preferably with measurable achievements in increasing sales, acquiring customers, launching new channels, or scaling digital/e-commerce businesses.
• Strong hands-on experience in Digital Marketing and Performance Marketing, including paid media, lead generation, conversion optimization, content, CRM, and digital campaigns.
• Solid understanding of E-commerce and online marketplaces, such as Shopee, Lazada, TikTok Shop, LINE MyShop, Website, and other digital sales channels.
• Strong commercial and data-driven mindset, with the ability to manage and interpret KPIs such as Revenue, ROAS, CAC, Conversion Rate, AOV, LTV, Lead Cost, and Marketing ROI.
• Growth-oriented, hands-on, and entrepreneurial leader who can develop strategies, execute initiatives, build systems and teams, and take ownership of achieving ambitious revenue targets.