Growth Manager
Posted Updated
Description
We are looking for a Growth Manager to drive user acquisition, activation, retention, and revenue growth for a consumer-facing product. The ideal candidate comes from a high-growth B2C internet, consumer SaaS, or digital-first startup and has hands-on experience in performance marketing, growth hacking, experimentation, and funnel optimisation. This is a highly analytical role focused on scaling growth through data, experimentation, and performance channels, not brand marketing.
Responsibilities:
- Own user acquisition, activation, engagement, retention, and monetisation metrics.
- Plan and execute performance marketing campaigns across Google, Meta, YouTube, and other digital channels.
- Drive growth through experimentation, A/B testing, and funnel optimisation.
- Analyse campaign performance, customer cohorts, and conversion metrics to improve ROI.
- Work closely with Product, Analytics, Design, and Marketing teams to identify growth opportunities.
- Build scalable growth playbooks and optimise CAC, LTV, ROAS, and conversion rates.
- Identify new growth channels and customer acquisition opportunities.
Requirements:
- 2-5 years of experience in Growth Marketing, Performance Marketing, Growth Strategy, User Acquisition, or Digital Growth roles.
- MBA from a Tier-1 institute.
- B. Tech/BE from a Tier-1 or Tier-2 engineering college.
- Experience working with consumer-facing B2C internet, app-based, or SaaS startups.
- Hands-on experience managing paid acquisition channels such as Google Ads, Meta Ads, YouTube Ads, or similar platforms.
- Strong understanding of growth funnels, attribution, conversion optimisation, and retention metrics.
- Excellent analytical skills with a data-driven decision-making approach.
- High ownership and execution mindset.
- Preferred Background: Consumer Internet, Fintech, E-commerce, Marketplaces, Travel-Tech, EdTech, Gaming, Creator Economy, Social Platforms, D2C Brands, or Consumer SaaS startups.