Growth Manager (ID 1298)

• Build the top of the funnel across SEO, paid social, search, content syndication, podcasts, newsletters, and partnerships.

• Set and hit monthly subscriber targets. Own CAC by channel. Kill what doesn't work, double down on what does.

• Run paid acquisition end-to-end on Meta, Google, LinkedIn, and YouTube — from creative briefs to bidding strategy to LP optimization.

• Optimize the free-to-paid funnel: paywalls, upgrade prompts, plan architecture, pricing experiments, gift subscriptions, group/team plans, and corporate accounts.

• Run a relentless A/B testing cadence on landing pages, checkout, and trial flows.

• Partner with Sales/BD on B2B and institutional subscription deals (PE/VC firms, corporate teams, business schools).

• Build the lifecycle stack: onboarding, activation, engagement, win-back, and renewal flows across email, WhatsApp, app push, and on-site.

• Drive renewal rates and lower involuntary churn (dunning, payment recovery, plan downgrade alternatives).

• Define and instrument leading indicators of churn — and intervene before the credit card declines.

• Partner with the Editor-in-Chief on a distribution-aware editorial calendar — without ever compromising journalistic integrity.

• Own SEO strategy, technical SEO hygiene, internal linking, schema, and topical authority around CapTable's beats.

• Grow our newsletter portfolio as the most reliable acquisition machine we have.

• 5–8 years in growth, performance marketing, or product marketing — at least 2 of those in a subscription business (media, SaaS, D2C, edtech, fintech, OTT, or premium content).

• You have personally driven subscriber or revenue growth that you can defend with numbers in an interview.

• Hands-on with the modern growth stack: GA4, Mixpanel/Amplitude, Hotjar, Google Tag Manager, Meta/Google Ads Manager, an ESP/CDP (Customer.io, Braze, Mailmodo, MoEngage, or similar), and Stripe/Razorpay subscription analytics.

• Comfortable with SQL or at least confident reading data without waiting for an analyst.

• You write well. You can brief a designer, a copywriter, and a journalist — in their respective languages — without losing the plot.

• You think in funnels, cohorts, and unit economics, not vanity metrics.

• You care about the business of business journalism. You read CapTable. You have a point of view on how India's media is being rebuilt around trust and depth.