Growth Manager - J24

ABOUT THE ROLE
We are seeking a driven, data-savvy Growth Manager to own sales growth and operational excellence
across a cluster of our J24 convenience stores. This role leads a team of Growth Executives and carries
direct accountability for store-level growth metrics (GPS, AOV, purchase frequency, margin, and
Greencard penetration). The ideal candidate combines strong commercial and analytical thinking with
proven people-leadership skills, enjoys being on the ground in stores, handholding franchisee /
entrepreneurs and takes complete ownership of outcomes across their cluster.

JOB DESCRIPTION

Key Responsibilities:
● Cluster Sales & Growth Ownership:
Own the end-to-end sales growth agenda (GPS, AOV, and purchase frequency) for an assigned
cluster of J24 stores, translating company-level growth targets into a store-wise plan and
playbook.
● Team Leadership & Coaching:
Lead, coach, and performance-manage a team of Growth Executives (GEs) across the cluster -
reviewing execution against GPT, active-user, and footfall targets, and stepping in to unblock
them where needed.

● Entrepreneur (Giant) Relationship Management:
Act as the senior point of contact for store entrepreneurs (“Giants”) in the cluster, building
trust-based relationships and owning escalations that go beyond what a Growth Executive can
resolve.
● Data-Driven Performance Management:
Own the core store-level metrics for the cluster - AOV, GPS, purchase frequency, category mix
vs. AOP targets, margin (target 18%), assortment availability and ageing (30/60 days), and
Greencard (GC) penetration (target 90% GPT) - and drive weekly course-correction with the
team.
● Customer Experience & NPS:
Champion a “Customer First” culture across cluster stores; own Consumer NPS (target 60%) and
Giant NPS drivers such as visual merchandising, store hygiene, price communication, digital
signage, and expiry checks.
● New Store Launch & Ramp-up:
Own the new-store playbook end-to-end - assortment planning, launch execution, and
handover to the Giant - ensuring new stores hit early ramp-up targets (active users x frequency)
within the first 3 months.
● Cross-Functional Collaboration:
Partner closely with Category, Marketing, Supply Chain, and MX teams on assortment selection,
stock rationalisation, purchase-vs-sales analysis, and price benchmarking to unlock growth for
the cluster.
● On-Ground Governance & Reporting:
Conduct regular store visits and audits across the cluster to ensure playbook adherence (FnV
order fill, MX store visits, category mix corrections), and report cluster-level performance and
risks to leadership.

Signs of a fit:
● Bachelor's/Master's degree in Business, Marketing, or related field (preferred)

● 3-6 years of experience in retail sales, category management, or business development,
including at least 1-2 years leading or mentoring a field team
● Strong analytical skills - comfortable owning P&L-style metrics (GPS, AOV, margin,
frequency) and turning data into a clear action plan
● Proven people-management skills - ability to coach, motivate, and hold a team of
Growth Executives accountable to targets
● Excellent stakeholder management and communication skills across entrepreneurs,
category teams, and leadership
● Self-driven and hands-on, comfortable with high field intensity across Bangalore
● Fluency in Kannada and English (preferred)

Why You Should Apply
● Lead a cluster of J24 stores and a team of Growth Executives, with real P&L ownership
● Be part of a growing retail brand with innovation at its core
● Dynamic work culture with room for creativity, ownership, and career growth into larger
regional roles