Growth Manager – Saudi Arabia & GCC –成長策略經理（沙烏地阿拉伯及 GCC）

KICKS CREW

Launched in January 2021, KICKS CREW is a leading global platform for authentic athletic footwear and sportswear. While the industry is hunger-marketing and scarcity driven, our mission is to democratize sneaker culture, making it inclusive and accessible to all consumers.

｜職位目的 Purpose of the Role

Lead and execute all growth initiatives for KICKS CREW in Saudi Arabia and the wider GCC, driving user acquisition, retention, and revenue growth across key channels. Acting as the bridge between the local market and the global growth team, this role ensures that strategies, campaigns, and customer experiences are fully localized, data-driven, and aligned with KICKS CREW’s global objectives to maximize performance in the region.

負責領導並執行 KICKS CREW 在沙烏地阿拉伯及更廣泛 GCC 市場的所有成長計劃，推動用戶獲取、留存與營收增長，涵蓋多個關鍵行銷與成長管道。作為當地市場與全球成長團隊之間的橋樑，此職位確保策略、活動與顧客體驗能完全在地化、以數據為導向，並與 KICKS CREW 全球目標保持一致，以最大化區域績效。

｜工作內容 Responsibilities:

－Drive user acquisition and retention across the region via paid channels, affiliate, SEO, and CRM.
透過付費廣告、聯盟行銷、SEO 與 CRM，在該區推動用戶獲取與留存。

－Build and optimize campaigns for paid search, TikTok, Meta, Snapchat tailored to KSA + UAE.
為沙烏地與阿聯酋市場設計與優化付費搜尋、TikTok、Meta、Snapchat 廣告活動。

－Implement BNPL and COD flows into localized checkout experience with product team.
與產品團隊合作，將 BNPL（先買後付）及 COD（貨到付款）整合至在地化結帳體驗。

－Track and report KPIs across CAC, LTV, conversion rate, AOV, repeat rate.
追蹤並報告 CAC（獲客成本）、LTV（用戶終身價值）、轉換率、AOV（平均訂單金額）及回購率等關鍵指標。

－Localize the funnel: Arabic UX, regional keywords, product discovery behaviors.
在轉化漏斗中進行在地化，包括阿拉伯語使用者體驗、區域關鍵字與產品探索行為。

－Identify and scale what converts: local search terms, hero SKUs, trend cycles.
辨識並放大高轉化的元素，例如本地搜尋詞、明星商品 SKU 及流行趨勢週期。