Growth Manager

# Growth Manager / Growth Lead – Offline & Hyperlocal ## Company Overview Wingit is an early-stage premium beauty and personal-care platform dedicated to transforming the way premium consumers discover and shop for beauty products. By offering a personalized, Sephora-like shopping experience at the customer’s home through at-home beauty advisors, personalized recommendations, and rich consumer data, Wingit aims to revolutionize the beauty retail landscape. The company fosters an innovative, customer-centric culture focused on creativity, experimentation, and building a premium brand experience. ## Job Summary The **Growth Manager / Growth Lead** will be responsible for spearheading offline, hyperlocal, and community-led growth initiatives. This role involves building and executing innovative customer acquisition strategies targeted at premium consumer segments, with a focus on on-ground activations, community engagement, and strategic partnerships. The ideal candidate will be a hands-on, creative thinker who thrives in an early-stage environment, taking ownership from ideation through execution, measurement, and iteration to drive sustainable growth. ## Responsibilities - Build and execute **offline customer acquisition strategies** tailored to premium consumer segments. - Identify **high-potential communities, neighborhoods, locations, and ecosystems** for customer engagement. - Design and implement **hyperlocal activations** within premium societies, communities, and relevant consumer touchpoints. - Develop **partnerships** with premium brands, businesses, communities, and relevant ecosystems to enhance growth initiatives. - Plan and execute **innovative events, experiences, and activations** that encourage customers to try Wingit’s services. - Explore **unconventional acquisition channels** and continuously experiment with new growth ideas. - Build and nurture **relevant consumer communities** to foster loyalty and advocacy. - Conduct **on-ground consumer research** to understand customer behavior, needs, and preferences. - Collaborate with offline agencies, vendors, and partners to ensure seamless execution. - Define **campaign metrics**, measure outcomes, and optimize initiatives based on learnings. - Work closely with the founders and cross-functional teams across categories, operations, and customer experience. - Take **full ownership** of initiatives from idea conception to execution, measurement, learning, and iteration. ## Qualifications - Proven experience in **growth, offline acquisition, hyperlocal growth, community building, activations, or partnerships**. - Strong **consumer understanding**, preferably with exposure to **premium or aspirational segments**. - Hands-on experience executing **on-ground campaigns and activations**. - Exceptional **creative thinking** and ability to develop **unconventional customer acquisition ideas**. - Excellent **communication and relationship-building skills**. - Strong **analytical skills** to measure the impact of campaigns and experiments. - High **ownership mindset** with a bias for action. - Comfortable working in an **ambiguous, early-stage environment** where processes are still being developed. - Willingness to **go on-ground**, speak to consumers, visit communities, and personally address challenges. **Educational Qualifications:** - Relevant degree in Marketing, Business, or related fields preferred. ## Preferred Skills - Experience acquiring **premium consumers through offline channels**. - Proven track record with **society/community activations**. - Strong **partnership development** experience. - Experience in **building communities from scratch**. - Background in **beauty, personal care, lifestyle, or other premium consumer categories**. - Ability to translate **unconventional ideas** from concept to execution. - Strong **problem-solving skills** based on first principles. - Genuine interest in **beauty, personalization, and enhancing consumer experience**. ## Experience - **3+ years** of relevant experience in growth, offline marketing, community building, or activations, preferably within premium consumer sectors. ## Environment - **Location:** Gurugram, on-site work mode. - The role involves **significant on-ground activity**, including visiting communities, engaging with consumers, and executing activations. - Fast-paced, early-stage startup environment with a focus on experimentation and innovation. ## Salary - Not specified. ## GrowthOpportunities - Potential to grow into senior leadership roles within marketing, community engagement, or business development as the company scales. ## Benefits - Not specified.