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Unpack Holdings Limited

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Growth Marketer (Creator & Performance Specialist)

Open 45d

The Mission

We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel.

Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience's potential.

We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team.

Key Responsibilities

  • Performance-Driven Growth Strategy: Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention.
  • Funnel Optimization & A/B Testing: Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user.
  • Data Analytics & Attribution: Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users.
  • Creator Incentive Architecture: Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform.
  • Scalable Campaign Operations: Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously.
  • Cross-Functional Collaboration: Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks).

Requirements

The Growth Mindset: Proven experience running performance marketing or growth campaigns—specifically leveraging creators, affiliates, or influencers to hit hard acquisition targets.

Data & Analytics Rigor: Highly proficient with growth analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or CRM tracking software). You live in spreadsheets and make decisions based on data, not gut feelings.

Conversion Rate Expertise: Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops.

Cultural Fluency: A deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities.

High Operational Discipline: Ability to run a structured, highly organized marketing pipeline without letting details slip through the cracks.

Preferred Qualifications

  • Experience working with performance-based affiliate networks or influencer marketing platforms.
  • Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products.
  • Understanding of paid acquisition (Meta, Google, TikTok Ads) and how it can be used to amplify organic creator content.

Benefits

Why Join Us? (Benefits)

  • High-Impact Ownership: You'll play a direct role in helping creators grow while influencing the underlying strategy behind a rapidly expanding creator ecosystem.
  • Work at the Center of the Creator Economy: Collaborate daily with creators, communities, and internal teams that are actively shaping the future of digital entertainment and online engagement.
  • Freedom to Execute: We value initiative and trust people to own outcomes. You'll have the complete autonomy to identify opportunities, solve problems, and drive improvements.
  • Build Alongside Ambitious Teammates: Join a distributed team that values curiosity, speed, and continuous improvement. We move quickly, support each other, and focus relentlessly on execution.
  • Long-Term Growth: As the company scales, there will be significant opportunities to expand your scope, develop new skills, and grow your career with us.
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What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Photo, Education, Experience, Summary, Resume, Cover letter

  • Have you managed marketing campaigns where your performance was directly measured by hard acquisition metrics (e.g., CAC, registrations, revenue, ROAS) rather than just impressions/views? yes / no
  • Do you have experience analyzing growth funnels, tracking attribution link data, and setting up marketing campaigns within analytics dashboards or CRMs? yes / no
  • Are you deeply familiar with gaming, streaming (Twitch, YouTube, Kick), Web3, or highly digital consumer subcultures? yes / no
  • Do you have experience managing, tracking, and coordinating multiple external partners or creator campaigns simultaneously using organized software tools? yes / no
  • Which metrics and growth frameworks do you have the most hands-on experience optimizing? (Select up to 3) choose any
  • Which tools are a staple part of your growth marketing stack? (Select all that apply) choose any
  • Creator marketing is notorious for messy attribution (e.g., a user sees a creator's video but types the website URL manually instead of using the tracking link). How do you accurately measure the true success and ROI of a creator growth campaign when direct tracking links don't tell the whole story? written answer
  • Tell us about a time you brought on a massive, highly visible creator who looked perfect on paper, but their audience failed to convert into actual users/customers. What steps did you take to analyze why the campaign failed, and how did you pivot the strategy? written answer
  • Imagine we are partnering with 20 mid-tier gaming streamers for a launch. Instead of just paying them a flat fee to talk about us, what specific growth hook, product incentive, or viral loop would you implement to ensure their communities actually register and stick around? written answer
  • Desired monthly salary (USD)

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