Growth Marketer

• We’re looking for a Growth Marketer to own and scale our influencer and podcast channels. This person will be responsible for driving measurable customer acquisition through creator partnerships as well as collaborate with the Paid Social team on paid amplification
• You’ll own the channels end-to-end—including sourcing, negotiations, measurement & performance analysis, creative briefing, and developing strategies to improve efficiency and scale. This is a highly cross-functional role that sits at the intersection of growth marketing, partnerships, media buying, analytics, and creative
• Own the day-to-day execution and growth of the influencer and podcast programs, including sourcing, vetting, negotiations, briefings, contracting, measurement, and performance tracking
• Build and maintain the operational infrastructure needed to scale the programs, including creator databases, rate benchmarks, contracting templates, and briefing processes
• Develop channel strategies and testing roadmaps that balance CAC efficiency, acquisition volume, and scalability
• Identify gaps and opportunities across creator mix, content formats, and distribution partners, and recommend ways to evolve the programs
• Source, evaluate, negotiate, and launch partnerships with influencers & creator agencies, podcast hosts & podcast networks
• Negotiate CPM, CPA, and hybrid deals to drive efficient customer acquisition
• Develop frameworks for evaluating new partners based on audience, economics, historical performance, and strategic fit
• Build and maintain strong partner relationships and ensure campaigns launch and operate smoothly
• Monitor and analyze campaign performance, identifying trends and drivers to determine where to scale, optimize, or cut spend
• Develop frameworks for evaluating new partners when historical performance data is limited
• Identify opportunities to improve performance through pricing, creative, targeting, offers, and partner selection
• Test new sponsorship structures, creative approaches, CTAs, landing experiences, and promotional strategies
• Partner with Data Science to improve measurement and understand incrementality and brand impact
• Develop strategies to scale high-performing partners while maintaining target CACs
• Partner with Creative team to develop campaign briefs and creative assets
• Collaborate with Paid Social team on paid amplification opportunities

Benefits

• Health Benefits
• Flexible PTO Policy
• Kickoff Paid Holidays
• Office Lunch & Dinners
• Commuter Benefits
• Commuter Flexible Savings
• 401k Matching
• Fitness Benefit Policy

• 2+ years of experience in growth marketing, performance marketing, influencer marketing, podcast advertising, partnerships, or a related field
• Strong written and verbal communication skills
• A bias toward testing, learning, and iteration
• Excellent project management and organizational skills—you can manage many partners, campaigns, and deadlines simultaneously
• Strong analytical skills and comfort working with CAC, ROAS, conversion rates, attribution, and other performance metrics
• Experience managing performance-oriented influencer and/or podcast marketing programs
• Strong understanding of direct-response marketing and customer acquisition economics
• The ideal candidate is highly analytical and comfortable operating in a fast-moving environment. You should be excited by the challenge of turning creator partnerships into predictable, scalable acquisition channels
• Comfortable working with ambiguity and independently driving projects from strategy through execution
• Strong negotiation and relationship-management skills
• Proven ability to manage media budgets and make data-driven investment decisions
• Experience with performance-based compensation structures such as CPA, hybrid CPA/CPM, or revenue-share deals
• Experience with both influencer and podcast advertising
• Experience buying media directly from creators, podcast hosts, or networks/agencies
• Experience with influencer attribution and tracking platforms
• Familiarity with podcast measurement and attribution platforms such as Podscribe
• Experience working in fintech, consumer apps, subscriptions, or other performance-driven businesses
• Experience scaling a channel from early testing into a meaningful acquisition program