Growth Marketer

# Growth Marketing ## ## Job Summary We are seeking a **highly entrepreneurial and data-driven Growth Marketeer** to spearhead customer acquisition, order growth, and market penetration across our dark store network. This position plays a crucial role in developing hyperlocal growth strategies, enhancing customer acquisition and retention at the regional level, and driving overall business performance within cities and catchments. ## Responsibilities - **Hyperlocal Customer Acquisition**: - Own customer acquisition and order growth targets across assigned dark stores and regions. - Develop localized growth strategies based on customer demographics, competition, category demand, and market potential. - Drive new customer acquisition through digital, offline, partnerships, referral, and community-led initiatives. - Improve penetration and awareness within dark store catchment areas. - **Regional Business Growth**: - Analyze business performance at city, zone, and dark store levels. - Identify underperforming regions and implement targeted growth plans. - Build region-specific marketing calendars, campaigns, and customer engagement initiatives. - Drive growth in active customers, orders, basket size, and frequency. - **Market Expansion & Demand Generation**: - Partner with category, commercial, and operations teams to drive demand generation. - Develop acquisition programs for new dark store launches and market expansion. - Monitor competitive activity and recommend tactical interventions to gain market share. - Create hyperlocal campaigns that increase customer adoption and repeat usage. - **Performance Marketing & Growth**: - Work closely with central performance marketing teams to optimize acquisition spends by city, region, and catchment. - Monitor customer acquisition cost (CAC), conversion rates, activation rates, and ROI at a micro-market level. - Ensure efficient allocation of marketing budgets across regions based on business potential. - **Customer Retention & Engagement**: - Develop localized retention strategies to improve repeat purchases and customer lifetime value. - Partner with CRM teams to execute region-specific customer journeys and engagement campaigns. - Drive loyalty, referral, and win-back initiatives. - **Analytics & Insights**: - Build dashboards and reporting frameworks to track growth performance across dark stores. - Conduct cohort, funnel, and customer behavior analysis. - Leverage data to identify growth opportunities and optimize marketing investments. - **Cross-Functional Collaboration**: - Work closely with Operations, Supply Chain, Category, Product, Analytics, CRM, and Commercial teams. - Partner with regional teams to execute growth initiatives on the ground. - Manage agencies, local partnerships, and marketing vendors when required. ## Qualifications - **Experience**: 5–8 years in Growth Marketing, Business Growth, Regional Marketing, Customer Acquisition, or Market Expansion. - **Background**: Experience in Quick Commerce, Food Delivery, Grocery Delivery, E-commerce, Retail, or Consumer Internet businesses. - **Knowledge**: Strong understanding of hyperlocal growth and regional business dynamics, especially focusing on the Dark Store model. - **Skills**: Excellent analytical and problem-solving abilities. - **Data Handling**: Experience working with large datasets and growth metrics. - **Track Record**: Proven success in driving customer acquisition and business growth across multiple markets. ## Preferred Skills - Experience with digital marketing tools and customer relationship management (CRM) software. - Knowledge of performance marketing strategies and metrics. ## Experience - Must have 5–8 years of relevant experience in the specified fields. ## Environment Details regarding the work setting, location, or physical conditions are not specified. ##