Growth Marketer

You'll be responsible for developing and executing a growth strategy that drives awareness, optimises the funnel and generates long-term traction with hardcore users of the protocol. You'll report directly into the CEO and work closely with them to develop and execute the strategy. You'll also need to work closely with the community, and the product and engineering functions. As part of a small core team, you'll be expected to bring exceptional standards to everything you do.

Responsibilities

• Develop and execute a growth strategy that drives awareness, educates users, optimises the funnel and grows the set of protocol users
• Identify growth opportunities and key market segments for actors for the Silent Protocol
• Own the execution of growth strategies including strategy creation and execution across social media, content, PR, paid and guerrilla marketing
• Engage proactively with the community and ensure community growth aligns with the use cases of the protocol and future DAO
• Make data-driven decisions to optimise the funnel including analysing campaign performance
• Work closely with other areas of Silent Research Labs to optimise growth

Requirements

• Track record of creating and executing successful growth campaigns across a range of channels
• Experience with social media, content, and PR strategies
• Passion for web3/crypto or a willingness to develop expertise in the space
• Self-motivated and adaptable with high standards of excellence
• Ability to work independently as well as collaboratively
• Deep understanding of Web3 and DeFi ecosystems
• Knowledge of the fundamentals of finance

Benefits

• Additional Token ownership
• All the support you can think of to help you grow as an individual